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Innovative solutions for the tourism industry: The Travel Technology segment makes a strong comeback at ITB Berlin 2023

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February 10, 2023
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Innovative solutions for the tourism industry: The Travel Technology segment makes a strong comeback at ITB Berlin 2023
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Innovations from established companies and aspiring startups in the eTravel scene; Networking areas for a dialogue with technology enthusiasts. Numerous travel technology experts will provide insight at the ITB Convention Berlin 2023.

Strong view from Travel Technology segment from March 7 to 9, 2023 at ITB Berlin reflects the great innovative strength of the tourism industry. The world’s largest travel trade show reflects the entire technology value chain, ranging from channel and content management solutions, hotel technology, web and data analytics software and front/back office systems , to social media, payment solutions and aspiring startups. Travel technology providers are from over 30 countries and represented in four halls (Halls 5.1, 6.1, 7.1c and 8.1.), where they will present their latest products and ideas for the entire tourism industry. They include ASKSUITE TECNOLOGIA LTDA, Blastness, BUSINESS FRANCE (Original French village), Spain travel technique (Original French village), HiJiffy, Hotelmize, mTrip AND Qtravel.ai, among many others. This year, Saber is three times bigger than in 2019, and for blockchain expert Chain4Travel this is their first time at ITB Berlin. Compared to the trade fairs in 2019, when ITB Berlin was last held as an in-person event, there are many new and above all international BI/data and payments providers among this year’s Travel Tech exhibitors.

For the second time, the Technology, Travel and Activities (TTA) segment will be directly represented at the world’s leading travel trade show. The TTA Market in Hall 4.1 is an important meeting place for tour managers, operators, technology specialists, travel destinations and agencies. Here trade visitors can find both startups and established companies presenting their innovative products and the latest survey findings.

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ITB Berlin eTravel Stage in Hall 6.1 – a think tank and idea factory
On all three days of the show on the ITB eTravel stage in Hall 6.1, established companies and aspiring startups will be represented as think tanks for technology-driven innovation and digital transformation in the tourism and hospitality industry. Their slogan is ‘Learning to transform: where to start and lead to master transformation processes with technology’. The program features topical keynotes, case studies referencing best practices, reports, key learnings, as well as panel discussions about travel technology and digitization in the travel industry.

Finding and engaging with tech enthusiasts is what the various networking areas in the exhibition spaces at ITB Berlin are all about, for example in the eTravel hall and the hotel campus from HQ Plus to Hall 6.1 and ITB Travel Tech Café sponsored by GIATA in Hall 5.1.

Event highlights with Travel Tech experts at ITB Convention Berlin 2023

March 7, 2023, 11:00 a.m. in Hall 6.1 on the eTravel stage
“Tech Trends Impacting Travel – What’s Coming, What’s Shaping the Industry?” – Together with Eric Léopold (founder of Threedot) and Shafquat Kahn (vice president, Travel & Hospitality at Sciant), Lea Jordan (co-founder of techtalk travel) will talk about the most important technology trends in the travel and hospitality industry.

March 7, 2023, 1:45 p.m. in hall 7.1a on the Orange stage
‘Phocuswright’s Investor View’ – the past few years have been a golden age for startups looking for investors. However, in the face of a possible recession, investors are refocusing on fundamentals. Metrics like profitability are back in fashion. How have travel startups fared so far, and what does the future hold for those looking to change the industry through innovation? Charuta Fadnis (SVP Research and Product Strategy, Phocuswright) will provide an overview and chat with a number of investors, including Lucile Cornet (Partner, Eight Roads), Chris Hemmeter (Managing Director, Thayer Ventures) and Jan-Frederik Valentin (managing partner, ENNEA Capital Partners) on the current situation regarding travel startup funding.

March 8, 2023, 11:30 a.m. in Hall 6.1 on the eTravel stage
Blockchains are hot again. ‘How blockchains are changing tourism’ is the title of a presentation by Jan Frederik Valentin, managing partner, ENNEA Capital Partners, who will explain how blockchains are changing the customer journey in tourism and how we will travel in the future.

March 9, 2023, 2:30 p.m. in Hall 6.1 on the eTravel stage
A panel titled ‘Tackling destination friction with technology’ – with Manuel Hilty, CEO and co-founder of Nezasa and Nicolas Martiquet, head of Destination Experiences distribution platform Amadeus, moderated by Lea Jordan, co-founder of techtalk.travel.

Tatiana Rokou

Tatiana is the news coordinator for the TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of the TravelDailyNews Media Network and analyzing the most important ones according to our strategy.

She holds a Bachelor’s degree in Communication and Mass Media from the Panteion University of Political and Social Studies of Athens and has been an editor and editor-in-chief in various economic journals and newspapers.



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