Holichichi’s new collection honors the traditions passed down to South Asian mothers and their children
new york, September 19, 2022 /PRNewswire/ – Founder and designer Megha Rao and creative director Pooja Desai Shah Indo-Western fashion label holiCHIC unveiled the brand’s new collection titled ‘Ma’ (meaning mother in India) at the New York Fashion Week runway show. The runway showcased featured pieces from the FW22 ‘Ma’ collection, holiMENs, including sari power dresses, vintage inspired saris, sheer cocktail dresses and pieces from their men’s line.
Taking 10 months to create, the ‘Ma’ tribute collection by designer Megha Rao is inspired by her late mother. Jayshree Lathigara Reflecting on the legacy and values South Asian mothers pass on to their daughters. It features a contemporary interpretation of classic Indian fashion that takes influence from “mother’s closet”.
holiCHIC was created by Rao to combine both Western and South Asian cultures. As the daughter of immigrant parents, Megha has always felt like she came from different worlds. Her designs represent those two identities. The designer explained, “I’ve always been a member of two worlds, and my mother played a big role in helping me find a balance between both. She taught me how to embrace the opportunities I grew up in America, appreciating and honoring the South. Asian roots.”
The collection draws inspiration from Megha’s childhood and her relationship with her mother. “The collection features haile business suits, dresses and more, created from traditional saris to represent the strength and resilience of our immigrant mothers who never forget where they came from. My aim for this collection was to find new ways to combine old. and new, while reviving and reviving cultural heritage while honoring my mother.”
holiCHIC collaborates with traditional production to present the collection in ‘MumbaiNY’ pop-up shop last week New York City Meatpacking District, is also available to shop online at the fashion label’s website.
Growing up as a first generation Indian American, designer Megha Rao The world of East and West is constantly inspired by the two contrasts. This was the driving force that inspired her to create the brand Fuse Holichisi. Infused with the consciousness of South Asian culture, their designs are rich in detail, derived from over a century of Indian handcraft techniques, exquisite motifs, hand-dyed fabrics and intricate craftsmanship.
The brand’s mission is to bring South Asian culture alive through fashion expression. The label represents a movement dedicated to creating clothes with meaning for versatility and longevity. By allowing you to shop more sustainably, building timeless wardrobes that you can wear season after season.
In particular, holiCHIC has gone one step further by not only becoming a fashion brand, but cultivating a loyal community of women who own and learn to own their unique identity. For more information visit holicicbymegha.com.
Designer Megha Rao
Creative Direction: Pooja Desai Shah
Concept and shooting assistance: Pareen Bhagat
Styling help: @shayosaevents
Source holiCHIC by Mega
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