Starting a company has never been easier as all you need is a computer, an internet connection and your own website. Once you know who your target audience is, you can create and buy in stock to appeal to that demographic.
To help you figure out what’s hot right now, we’ve got two clothing brands to inspire you with their clothing startup success stories.
As more and more of us become aware of the amount of waste we produce, the demand for environmentally friendly items has increased. Many of us buy long-lasting clothes to avoid fast fashion, but a new market is opening up for eco-friendly alternatives.
Pangaya designs clothes made from recycled plastic bottles or bio-based fibers, creating a collection of clothes that are biodegradable and can be used with any plastic.
No need to create or sell expensive items to make. Eberje, for example, sells silk and woolen clothes, using well-proven materials. This market is still growing, which means getting started now will give you an advantage as major vendors discover your eco-friendly options.
When we say “technique-based,” your first thought might be a watch or an unnecessary corded coat. However, we think about software development, not hard tech.
There are several startup companies combining 3D technology and augmented reality to create avatars based on real people online. This helps buyers to see their body on the computer screen and then place the items they want to buy on them.
This helps the consumer get a sense of what the garment will look like in real life, without having to send it back if they’re not happy with it.
Companies like Holition and RayBans are leading the change, but the concept is still new enough to create real gaps in the market for other startups.
Instagram and Twitter have accounts dedicated to specific TV shows and movies that help recreate the clothes the characters wear. The idea is to complete a “soft cosplay” where no one knows you’re wearing the same outfit as that character, but you.
Many people use this type of label to determine their style because they enjoy what the character wears and want to model their taste after that person. The same can be done for celebrities when they go on a talk show.
Some websites like Filmgarb and Worn On TV are already jumping into this market. FilmGarb goes down the cosplay route, picks up famous faces on TV Worn on TV and directs you to a store that sells the goods. Since Instagram and Twitter accounts are so popular, jumping into selling the items yourself opens up a huge demand for this.
Items of clothing don’t have to be exact either, as people looking in these accounts simply need help creating an outfit or want to capture the character’s mood.
Depending on your clothing startup experience, you can earn money through ads and direct your customers to the right store, or our clothing startup can sell the items directly to you for further presentation.
Finally, another way to avoid fast fashion is clothes swapping, along the same lines as the eco clothing stores that are starting to pop up. Instead of buying something new, they buy someone else’s pre-loved items.
This will help the clothes last longer before they tear. Shops like Swopped ask customers to ship their items to their main home. After pricing, they pay the customer, then add it to the store to sell.
The shop makes money from the difference between fees and sales, the original owner makes money and the new owner gets a discount.
This item helps the planet and helps people buy good clothes without breaking the bank.
Summary
If you’re selling your own clothes, you probably already know what you want to create and who you’re targeting these creations for. However, if you know you want to join the clothing business, but don’t know which direction to go in, get inspired by the clothing startup ideas above.
Each of these ideas can be a successful start-up business.
