Every week there is a rare moment when Pittsburgh Steelers players shed their black and gold uniforms and show off their individual personalities and styles. It’s a pre-game stadium arrival, sometimes known as a “fashion show.” At one point, there was a hilarious moment captured by the network’s cameras in the hours leading up to the game. Today, it’s a modern NFL tradition with its own corporate sponsor.
Some fans give this moment nothing more than a passing glance. Others go so far as to complain about the extravagant and lavish celebration. But for all the label watchers out there in Steelers Nation, here’s how to get the same drop as the pros.
Kenny Pickett
When Kenenisa leaves the field, he seems to be thinking about the bottom dog, not the balls. QB1 is head-to-toe Lululemon, the patron saint of yoga studios everywhere.
:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/24218440/Kenny_Pickett_arrival.jpg)
For a professional athlete, Kenny is keeping it modest, but this simple outfit can provide a little sticker shock. Regular joggers go for $118, while the city picnic jacket is $148 while it’s in stock. Like many Lulu products, it was sold out for a limited time. The jacket was released in 2020, making KP8’s fashion sense even more conservative.
:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/24218174/kenny_s_jacket.jpg)
George Pickens
NFL Youngboy leans toward his nickname with a style as unique as his personality. Here he arrived wearing a gallery dept. They are a Los Angeles based brand founded by artist Joshua Thomas. His mission is to recycle and reimagine clothes into something new and inspiring. It is the type of store that requires you to make an appointment for your purchase.
Unfortunately, it is impossible to repeat the appearance of George. The coat is finished. But like other outerwear, it would cost somewhere between $600-$1,500.
:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/24218180/pickens_vest.jpg)
Alex Highsmith
He knows how to fit the Wilmington Pride brand. He comes wearing his own team, Highsmith. A percentage of all sales is donated to the Alex Highsmith Family Foundation.
:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/24218519/Alex_Highsmith_arrival.jpg)
Alex sells two different versions of the “Take the Glory” hoodie. This color rush version is $50.
:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/24218207/highsmith_hoodie.jpg)
Diontae Johnson
If ever a luxury fashion brand could lay claim to the phrase “standard is standard,” it’s Louis Vuitton. Endorsed by the song’s name with everyone from Kanye West to Meghan Trainor, Louis V represents the status quo’s top shelf.
:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/24221978/DJ_arrival.jpg)
Louis Vuitton fans like DJ will pay the price to wear this well. In fact, Lewis didn’t even classify the sweater as outerwear. It has been dubbed an “investment piece”. Retail price: $1,535, but the higher cost appears to favor the Bengals.
:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/24218215/dj_sweater.jpg)
Levi Wallace
Number 29 represents Belgian designer Raf Simons, who has worked with Christian Dior, Calvin Klein and Prada. Simmons was a primary influence for Kanye West’s first runway collection and his 2008 album, “808s and Heartbreak.”
:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/24221982/Levi_Wallace_arrival.jpg)
This isn’t the kind of sweater you’d wear to an office Christmas party, where someone might spill the ice cream. It sells for $1,010, clutch not included.
:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/24218238/wallace_sweater.jpg)
Pat Fryermuth
Mutt is wearing Canada Goose, a brand so fake, they had to start sewing hologram trademarks into the products. They were created for the coldest places on earth, but these coats are likely to be found anywhere there is high altitude. Marketers have called Canada Goose 16- to 24-year-olds the urban uniform and swiss watch.
:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/24222017/Muth_arrival.jpg)
This is their Expedition Parka Heritage, which is said to withstand temperatures of -22 and below. But apparently not everyone who wears one zips it up. This will set you back $1,695. It looks comfortable though.
:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/24218257/muth_coat.jpg)
Kyle Chris is the host of the BTSC podcast. “What a Yinz Talkin’ Bout.” New episodes are released every Thursday. Listen to the latest episode on the player:
The latest