With the rate of Covid-19 infections slowly declining and many countries relaxing their social distancing and mask-wearing rules, the world we live in is slowly returning to its pre-pandemic state.
However, things will never be the same. The ‘new normal’ we have been forced into has shaped our current reality and will continue to do so. Of course, there were many negative aspects that came from Covid-19 but it introduced a fundamental change in thinking that improved our business and personal lives.
So, just as we need to make a rapid transition from traditional marketing to digital marketing, when the world goes into lockdown, we also need to change the way we do digital marketing when the world opens up. Here’s what you should focus on:
Triple your investment in SEO
Lisa Schneider, managing director of the School of Digital Marketing, says, “Although people are becoming more comfortable traveling the world, they are still researching their product and/or service before heading to the mall.” In fact, shoppers are said to have more information than their own shop assistants.
So you need to be included in the searches people are doing before they leave, which means you need to double check that your website is properly optimized.
“With the rise of voice searches like Siri and Google Assistant, website owners also need to optimize their sites for voice search,” Schneider said.
Double your investment on well-crafted copy
SEO won’t work unless you have well-structured copy on your website that is optimized for the keywords you know your target audience will include in their searches.
“It’s important to remember that search engines will choose copy that’s popular with readers, and people will shy away from content that’s poorly structured or loaded with keywords,” says Schneider.
Covid-19 has turned our world upside down. And, for the past two years, we’ve been living in this altered sense of reality. “It’s time to rethink how we adjust ourselves and our digital marketing practices to follow suit,” says Schneider.
School of Digital Marketing is an online provider of digital marketing education accredited by MICT Seta. Armed with a DSM qualification, you’ll have the core skills you need to future-proof your marketing and succeed in the corporate world of digital marketing and advertising.
To learn more, visit our website at www.digitalschoolofmarketing.co.za. Call us on 0861 428 710 or email us at az.oc.gnitekramfoloohcslatigid@ofni.
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