The third edition of the Prada Time Capsule NFT collection was released in 2010. August 4 is down. Like the first two rounds, it includes a gender-neutral physical element with talent NFT. However, both are improving; As the utility aspect of NFTs is now becoming a reality, physical offerings are becoming ingrained in Prada’s DNA.
It’s a Prada time capsule collection that spans decades and blends digital and physical assets into an experience that engages true fans of the brand on all levels.
Prints from Prada’s physical archive
Take the physical body, the poplin shirt. Showcasing Prada’s commitment to weight, like its previous drops, it’s made using recycled fabrics. But if you really know Prada, this new drop resonates beyond its sustainability value.
Prada aficionados will recognize the Frankenstein-inspired print with its lightning bolts and monster hands created by artist Jeanne Detallante for the Men’s Fall 2019 collection that was shown in Milan in January of that year.
Even more pre-epidemic comes the Lurex silk brocade floral motif from Prada’s 1950s archive and 1920s archive textiles. The shirt is adorned with a lattice badge featuring graphics created by OMA Studio – the design studio behind Milan’s Fondazione Prada building.
Experience is everything.
The utility aspect of gifted NFTs is also now emerging. Paying for exclusive events and experiences, Prada has announced that the first of these will be an invitation to its September fashion show during Milan Fashion Week.
Each NFT has a unique identification number corresponding to the physical item it follows.
Holders of Prada Time Capsule NFTs (June, July and August) will be entered into a draw to win tickets based on the Prada Crypted Discord channel. Holders are only 200 in total and everyone has a good chance.
Results are submitted.
Meanwhile, the numbers increase on the board. First half results are increasing year by year. Retail sales, 90% of group revenue, rose 26% to $1.72 billion, while total revenue for the period rose 22% to $1.92 billion, according to WWD. Net income nearly doubled to $191 million.
The Prada Timecapsule NFT collection launched on June 2 as an evolution of the brand’s pre-existing, physical and Timecapsule initiative, founded in December 2019.
It comes down to today
The first drop in June featured a collaboration with Cassius Hirst, featuring black and white shirts featuring the artist’s signature brain scan patterns, while the second July release featured Prada’s tulip print archive fabric collage, jacquard animal print brocade, jacquard floral print. A brocade silk French record and deco inspired badge from the early 20th century. Both drops sold out instantly.
The online event takes place on the first Thursday of every month, with a limited edition available on Prada’s website for 24 hours only. The Prada Time Capsule NFT project is built on the Ethereum blockchain using the Aura Blockchain Consortium technology.
The third drop is on August 4 at 3 p.m. Includes CEST and 50 tokens.