RANCHO CUCAMONGA, California., August 12, 2022 /PRNewswire/ — “Hope is Alive,” a digital media campaign inspired by the partnership between Inland Empire Health Plan (IEHP), SAC Health (SACHS), Loma Linda University Health (LLUH), Ezra Productions and St. Paul’s African Methodist Episcopal Church (St. Paul AME) in San Bernardino has won a total of 22 health care advertising awards.
Awards range from Merit, Bronze, Silver, Gold and Best in Show in organizations including Healthcare AdAwards, Aster Awards, Association of Marketing and Communications Professionals (Viddy Awards), Inland Empire Chapter of the American Advertising Federation and Telly Awards.
Aimed at providing education and resources to the region’s black and Hispanic populations — who have the lowest rates of vaccination against COVID-19 and the highest rates of the virus and hospitalizations — the partnership began in 2021 as a way to IEHP to reach and inform these community members.
“Covid hit black and brown communities like ours the hardest,” said the Pastor of St. Paul African American Methodist Episcopal Church (St. Paul AME). Steven D. Shepard Sr. “We are often scrutinized because we don’t have the assets or the finances that others in their community have.”
With limited access to health care and the historic fear of modern medicine, community organizations knew that to save lives, they would need to meet their residents where they were and provide them with reliable information, support and encouragement to get a COVID-19 vaccine.
United with a purpose
The collaboration included pooling resources across IEHP, LLUH, and SACH to host COVID-19 vaccine clinics, food distribution events, and community outreach at a popular location: St. Paul AME Church. This work represented shared goals for IEHP’s community partnerships with outreach and health services teams – all in support of the organization’s Mission: “We Heal and Inspire the Human Spirit.”
Ezra Productions – working closely with IEHP’s marketing communications team on this inspiring story – captured the collaborative effort, producing Hope Is Alive. The public service announcement video served as a platform for the community and members of St. Paul AME to share their experiences around COVID-19, including acknowledging the fear associated with the vaccine and the need for continued community collaboration.
“We grew up not believing anything the government wanted to give us,” said a member of St. Paul’s AME Church, who sat next to her daughter during the interview. “I was born blind; I am a product of the Tuskegee Experiment.”
“I turned to her and said, ‘I know, it is [the vaccine clinic] in church and is with IEHP?’ and then she said, “Sign up,” said the member’s daughter.
“To drive change, people need to meet where they are,” said IEHP Chief Medical Officer Dr. Takashi Wada. “Reaching out, listening and partnering with trusted organizations in our community are key to making this happen. We are grateful to continue to develop and invest in award-winning collaborations that enable us to care for and support our members in a way that makes sense of who they are as individuals”.
Documenting the power of community outreach, outreach and support, Hope Is Alive was judged by national panels who scored thousands of entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and impact.
With a mission to heal and inspire the human spirit, Inland Empire Health Plan (IEHP) is one of the 10 largest Medicaid health plans and the largest not-for-profit Medicare-Medicaid plan in the country. In his 26thth year, IEHP is supporting more than 1.5 million residents in Riverside AND San Bernardino counties that are enrolled in Medicaid or Cal MediConnect plans and have a growing network of over 7,800 providers and nearly 3,000 team members. Through dynamic partnerships with Providers and community organizations, coupled with award-winning service and a tradition of quality care, IEHP is fully committed to their vision: We will not rest until our communities enjoy optimal care and vibrant health . For more information, visit iehp.org.
SOURCE Inland Empire Health Plan (IEHP)