Finance people live and breathe spreadsheets, Mayfield’s Rajeev Batra tells me. We were talking about our upcoming TechCrunch Live event featuring him and Cube’s Christina Ross, and Rajeev was explaining how he sees Cube’s place in the marketplace. Christina Ross founded the company in 2018 to provide solutions for CFOs who rely on spreadsheets but benefit from modern data analysis, reporting and collaboration. Now, five years later, Cube is finding success and has raised more than $45 million in venture capital.
I hope you’ll join us at this TechCrunch Live event on February 8th at 11:30 am PST/2:30 pm EST. Christina Ross has learned throughout Cube’s history that the solution must connect where the customer is. Cube’s solution is unique in the FP&A world, because it’s not trying to replace spreadsheets, but instead works with spreadsheets. This gives it a special focus on finding product market fit – Cube isn’t trying to force customers to abandon their current solution.
We talk about Cube’s approach to customer acquisition and product market fit, and why Christina’s favorite childhood toy was a cash register.
Register here
Questions I want to ask
- How did Cube quickly find customers even though the company had yet to build a product?
- Cube has countless competitors, so how does the company stay ahead of the curve?
- What are some best practices for selling to an unpredictable market?
- What personal qualities did Mayfield see in Christina Ross that led them to invest, and what kind of founder would be a good fit for Mayfield?
And I want you to ask questions too!
Join the live event on Hoppin and ask questions in the chat. I do my best to ask them when possible. Can’t make the live event but can listen to the replay/podcast? Tweet at meAnd I’m sure I’ll ask your questions.
Want to get feedback on your voice during the show?
Pitch practice is back! Apply to submit your company using this form. We’ll pick three companies to pitch during the show, including one wild card company chosen from the Hoppin’ audience in class.
Apply for TCL Pitch Practice
