Bailey Chamele and Katie Ginnella know a thing or two about golf fashion.
The duo are hosting this year’s PGA Show fashion show on January 25, and from tee to green their own iconic style, Chamblee & Ginella, has plenty of predictions for what 2023 will bring to the world of golf fashion.
Golf attire has also seen a rapid change, from knickers and ties, from cotton polos and crisp greens to, now, turtlenecks, hats and joggers.
And no, this is not a level. Chamblee believes these comfort-first trends are here to stay.
“Golf shops are becoming lifestyle shops, and that will continue in full force in 2023,” says Chamley, a golf fashion and lifestyle reporter. “People want to wear clothes that represent who they are, and the fun we’re seeing in golf apparel gives more people that opportunity.”
Not only does this give golfers more style and fit choices, it also makes the stigma of fancy collared shirts and buttoned pants stand out a little more.
“Current golf fashion trends don’t scare the game for new golfers,” says Ginella, who works at The Grand Golf Club in San Diego, California, and helps the retail team with merchandise purchases. “They go to golf shops wearing what they think they should be wearing to play, and then they’re shocked by the new casual and comfortable options.
“Everyone now wants to be able to wear their golf apparel comfortably off the course. No one goes home and throws a ‘dry tack’ for comfort.”
On tour, the comfort trend is also apparent. Professional golfers lean toward golf hats, high heels, slim pants, and more comfortable clothing. This sudden wave is a testament to those watching golf on TV, because when tour players embrace something, people at home often follow suit.
“It’s important for golfers to understand that these new styles of clothing are not denigrating the game, nor are the people wearing them denigrating it,” says Chamele. We hope to continue breaking down this barrier.
Clothing lines in demand in 2023
Last year, Chamblee was the sole host of the fashion show, but on Jan. 25, Ginella joined her on co-op duties, adding a little extra flair to the already fun event.
“We thought of ways to freshen up the fashion show, and having a co-host was a great idea,” Chamle says. “When asked if I wanted to be my partner, it took me about 0.2 seconds to say I wanted Katie.”
“I screamed,” Ginella recalls of receiving the coordinator’s call.
So what are Chamele and Ginella excited to see from golf fashion in 2023? Both of them like Grayson in clothes.
“It’s classic, sharp, sporty and elegant,” says Chamele.
“The combination of fit, color and fabric is hard to beat,” Ginella added
When it comes to footwear, both agree that G/Fore is leading the charge on the golf course.
“G/Fore has made the classic saddle-shoe more elevated and modern,” adds Chamele. “And, yes, saddle shoes aren’t going anywhere thanks to them.”
The ladies also agree that the cardigan is the most underrated staple for a golf wardrobe.
“I love my cardigans,” says Ginella. “I don’t want to pull anything over my head, they’re warm enough to keep me warm, and they’re cute to wear with golf.”
“Cardigans are a cinch,” says Chumley.