DETROIT – General Motors has added CEO Joan Crevoizrat to its board of directors, which includes luxury fashion brands Coach, Kate Spade and Stuart Weightman.
Crevoiserat, 58, is a member of the Business Roundtable, a group of CEOs on policy issues affecting the economy, along with GM CEO Mary Barra.
Crevoiserat of Tapestry Inc. He will oversee strategy, including an acceleration program designed to increase sales and profitability by making the organization more consumer-centric, digital, data-driven, lean and responsive, according to a Business Roundtable bio.
“Joan’s approach to driving growth, which focuses on integrating data-driven insights to enhance the customer experience, will be invaluable to GM as we launch our all-electric portfolio, introduce additional software-based services and expand businesses into new markets.” Bara in a statement on Tuesday. “As we accelerate our transformation, we have an incredible opportunity to drive loyalty to our iconic brands and attract new customers.
Tapestry is listed as one of “America’s Most Responsible Companies.” News week“Best Employers for Diversity” by Forbes And they were chosen by the Krivoisert leadership as a “big place of work”.
Crevoiserat has focused on company transformation in various leadership roles at Abercrombie & Fitch, Kohl’s Corporation, Walmart Inc. and May Department Stores.
“This is an exciting time to join the GM board. The company is creating innovation in all parts of the business to drive growth,” Crevoissert said in a statement. “I look forward to serving the board and GM shareholders in this transition.”
The addition of Krivoizerat adds to GM’s 12 board members with experience in manufacturing, information technology, digital commerce, retail, higher education, investment management, international affairs, defense, transportation, cybersecurity and pharmaceuticals, among others.
Half of the carmaker’s board members are women.