Singapore–(Business Wire–In December 2022, FION launched the year’s hottest IP “Avatar” series of products. According to James Cameron, director of Avatar: The Activist Survival Guide, the animals and plants on Pandora are huge and glow in the dark because they’ve grown massive and luminous due to air pollution. A beautiful world of avatars covered in threads of eight different colors. The 3D aquatic plants on the front are created using the time-honored Horsetail Embroidery skills. Horsetail Embroidery, a unique craft passed down through generations of Shui women in China for thousands of years. The process of making a horse tail embroidery is very complicated. It takes more than 10 hours of master embroidery with 20 years of experience to finish a piece as small as a child’s palm. The FION Avatar series are all from the FION Art Studio, and each FION Avatar handbag is made by skilled artisans with great patience and skill, using at least 24 hours. Founded 40 years ago by the first generation of shoemakers in Hong Kong, FION Art Studio brings together outstanding artisans who love leather art and have 20 years of professional experience. FION has adhered to exquisite craftsmanship since its inception. The clever designers at FION Art Studio, an independent leather factory owned by FION, have come up with a surprise for their customers.
Both the eco-friendly message sent by ‘Avatar’ and director James Cameron’s personal efforts on eco-sustainability are in line with our brand spirit of “Conservation, Nature, Fashion and Sustainable Development”. As a well-known handbag brand in Asia, FION has been pursuing sustainable fashion and partnering with suppliers to use eco-friendly raw materials. After three years of discussions and repeated experiments on what materials and colors to apply and how the threads work, we introduced FION Eco-Friendly Jacquard Denim in 2020. Water washable and environmentally friendly. In the year In December, FION launched an oil painting series based on this fabric, which is widely loved by consumers. In the year In 2021, FION introduced its representative series “Sustainable Project -Jean”, which not only showcases the brand’s exquisite craftsmanship, but also offers more opportunities for sustainable fashion. In the year In 2022, the FION Avatar series will use eco-friendly leathers and yarns as well as water-resistant denim and eco-friendly jacquard denim. The FION Avatar Series combines nature, fashion and sustainable development as part of the JIN Series.
FION was founded in 1979 as a manufacturer of fashion and premium women’s handbags in the Asia-Pacific region. The product designs are inspired by fashion and art, adding variety and creativity to consumers’ lives. In the future, FION will continue to create every detail intelligently and put art into product design. To enhance the beauty of the brand, an effort is made to provide beauty styles from around the world with exquisite craftsmanship. FION, a fashion brand dedicated to bringing happiness to women and a high-quality lifestyle, is launching more handbags. Please wait.
