Stay away from that sales counter.
Online retailer thredUP has teamed up with “Stranger Things” star Priya Ferguson to launch a new phone service designed to stop fast-fashion lovers from recklessly snapping up cheap clothes.
ThredUP created the initiative after a survey of 2,000 Gen Z Americans found that one-third felt addicted to fast fashion — which includes affordable and trendy clothing sold by the country’s top retailers, including Zara and Forever 21.
“Hey Priya, you’re on the ‘Fast Fashion Confessional Hotline,’ which means you want to get undressed in fast fashion,” Ferguson, 15, said in a recorded message after calling 1-855-THREDUP. .
“You and the planet deserve better,” the actress said before giving callers three different options.
“No girl if you’re on the edge. Press 1,” Ferguson asks, leading to a speech from the star about why the number is bad for fast fashion.
If the caller presses 2, you can hear Ferguson explain why thrift shopping is the best option for the environment.
Meanwhile, the starlet shares her own quick fashion horror story with the option to press 3 results to get the caller to put their clothes back on the rack.
Erin Wallace of Integrated Marketing thredUP’s Erin Wallace of Integrated Marketing told Vogue Business, “We’ve been surprised by the number of people who say they’re really aware of their personal consumption habits and their impact on the planet.
Many young people are buying clothes for their social media feeds before diving into the designs after wearing them a few times. The clothes are then thrown into the trash, often ending up in a landfill where they break down for decades.
In the year In 2018, The Post’s survey of 2,000 Britons found that most of them buy twice as much clothing as they did a decade ago.
According to the survey, one in 10 respondents wore their clothes only 3 times in a photo posted on Facebook and Instagram.
Meanwhile, one in 5 respondents admitted to stuffing unwanted clothes in the trash instead of donating or recycling them.