Fashion retailers Reformation and Veronica Beard will open their first Maryland stores on Bethesda Row this year, Federal Real Estate Investment Trust announced Monday.
Reformation aims to “create effortless images that celebrate the feminine figure and pioneer sustainable practices.” The clothing is manufactured in Los Angeles, and the company emphasizes its fair labor practices. The likes of Kendall Jenner, Olivia Rodrigo and Taylor Swift have been photographed in retro outfits.
Veronica Beard was founded in 2010 by two sisters, Veronica Swanson Beard and Veronica Miele Beard. They made their name with women’s dicky jackets and expanded into pants, skirts, dresses, sweaters and shoes. The New York-based brand is considered a Meghan Markle favorite and has been seen on Demi Lovato, Selena Gomez and other celebrities.
The two stores They follow the opening this month of Annie Bing, a Los Angeles-based fashion store that launched in 2012 and draws on Scandinavian inspiration.
Other openings expected this year include previously reported UK paint and wallpaper brand Farrow & Ball, direct-to-consumer luxury jewelry brand Meijuri and a new Nike store in the former Amazon Books space.
Those openings come on the heels of California lifestyle fashion brand Jenny Kane. denim retailer Madewell; Simon Pearce, which sells gifts, glassware, home decor and other items; and The Sill, which sells plants, restores services and offers in-person workshops.
Bookseller Barnes & Noble is looking for a location in Bethesda after previously having an anchor store on Bethesda Row from 1997 to January 2018.
