The hybrid events startup has been rebranded as Join as it rolls out its international expansion plans.
A Melbourne startup that connects conference delegates through virtual and hybrid events on any device raised $10 million in a seed round 12 months ago to go global.
Airtree Ventures led the growth in its largest seed round in the fund’s history, backing Skip Capital, TEN13 and others.
Founder and CEO Jordan Walsh said the rebranding comes at an important time following a successful expansion into the US market.
“Technology and Support, Engagement, Content and Continuing Education. These are the pillars that define our new brand,” he said.
“We’re on a mission to help organizations create deeper engagement by increasing knowledge, ownership and enabling access to relevant content anytime, anywhere – this initiative is just the start of doubling down on that mission.”
Joy began life as an internal platform for Walsh and co-founder Jacob Thomas and his technical production and events company to handle logistics such as booking, live streaming and video-on-demand hosting for large events. It wasn’t long before the idea became a white label solution for the world’s largest corporations, associations and event management companies.
Last year the business more than doubled its headcount to over 100 people, opening a US site alongside offices in Melbourne, London and Norway.
Walsh says it’s a “really humbling experience” to look back and see what the business has become in just a few years.
“We owe our success to our customers and our team, many of whom have been on this journey with us from day one,” he said.
“We want to be the only software platform organizations need to deliver their events, webinars and recorded content. We’re launching products in the coming months to help grow membership and increase engagement for our customers year-round.”
“Our customers have been asking us to build this for a while, and we’re excited to launch these products soon!”