Editor’s Note: This story has been updated to reflect that Estella Rose Fashion offers exclusive newborn and women’s fashion and plus sizes. Eighteen does not carry clothing or maternity items.
HOLLAND — Visitors to downtown Holland now have a new retail option following the opening of Estella Rose Fashion this week.
The exclusive boutique, which offers exclusive newborn and women’s fashion items with extended sizing, will open Monday, May 15 at 54 E. Eighth St. – Opened in the former home of Crust 54.
Plans to move out of Crest 54 began in May 2019, when owner Matt Claus purchased the building at 45 E. Eighth St. from Lumire LLC. The restaurant officially opened in its new location in June 2020, leaving the former space vacant.
More:Estella Rose Fashion is opening a brick-and-mortar storefront in the former Crest 54.
The store is run by local business owner Tricia Alcamo, her daughter Annalisa Walt, and Alcamo’s future daughter-in-law Kylie Vera, and is named after Walt’s first child, Estella Rose.
So far, Alcamo says the reception has been even better than expected.
“It took a year to open this, but it was worth the wait,” Alcamo said. “We’re excited to be here. It’s been amazing. It’s only been the first week, but it’s been great. We love it here.”
So far, the store has exceeded expectations, and Alcamo says they are already working to find more items to keep stocked for customers who visit the store and are expanding their offerings to meet customer demand.
While retail is new to Alcamo, she’s no stranger to the business world and owns another Ottawa County business — Pepino’s Pizza — with her husband and daughter.
While the new store is now up and running in downtown Holland, Estella Rose was originally located in Cascade but closed in July. That gave the trio a chance to get started, even though they always wanted a place in a beach-y town.
“We had to pinch ourselves because we couldn’t believe it was really happening,” Alcamo said. “We called the city of Holland out of the blue and thought we’d give it a try, but we never thought we’d have the opportunity to be in the center of Holland.”
News of the boutique coming to Holland was first reported in July 2022. At the time, they were waiting for the place to be renovated. When the trio was given the green light by Tulip Time, they jumped at the chance.
“The building was set to move during Tulip Time week so trying to get down here that week was stressful,” Alcamo said. “We entered after the crowd had died down at 10:30 p.m. It was a fun week. “
Moving forward, the downtown boutique is open Monday through Friday from 10 a.m. to noon and Saturday from 10 a.m. to 6 p.m. They are currently closed on Sundays.
For more information about the store, visit facebook.com/estellarosefashion.
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