Parenting in modern India is evolving quickly. Nuclear families are becoming more common, both parents are often working, and expectations around safety, learning, and meaningful childhood experiences have increased significantly. Parents today want trusted activities for their children, reliable products, and convenient solutions that simplify everyday decisions.
Yet the ecosystem serving parents is still highly fragmented. Finding a good sports class, booking a creative activity, or discovering quality toys often requires navigating Instagram pages, WhatsApp groups, local vendors, and multiple online platforms.
Ecencia Tech Pvt Ltd stepped into this space with a simple observation. The real challenge was not the lack of options for parents. The real challenge was the lack of structure.
The company was founded by Pooja Lahoti Bajaj, CA Akshay Agrawal, and Shilpa Baheti, with strategic leadership and vision from Yogesh Bajaj.
Pooja brings the vision of building a trusted ecosystem for modern parents and children. Her focus is on creating meaningful experiences that combine creativity, learning, and community.
Akshay drives financial strategy and structured growth for the organization. He blends modern financial practices with strong business discipline to build scalable and sustainable operations.
Shilpa plays a key role in building partnerships, onboarding venues, and strengthening community engagement. Her operational focus ensures parents and families experience trust, quality, and reliability across the platform.
Yogesh brings more than a decade of experience across Risk Assurance, Business Process Development, and Corporate Strategy. His background helped shape the company’s approach to building structured systems rather than fragmented solutions.
Together, the leadership team approached the parenting ecosystem with a systems mindset. Instead of launching one broad brand trying to solve every parenting challenge, they chose a deliberate and disciplined approach: Build focused brands that solve specific problems for parents.
Today, Ecencia Tech operates through two distinct brands that serve different roles within the parenting ecosystem: NeXushubs and Lazy Turtel.
Two Brands with Clear Roles
NeXushubs: The Parenting Platform and Ecosystem
NeXushubs functions as the platform layer within the Ecencia Tech ecosystem. It is designed to help parents easily discover, access, and book activities for their children while also supporting institutions that run these programs.
Through NeXushubs, parents can:
- Discover and book sports classes and skill-based activities
- Explore school and daycare partnerships
- Participate in curated community events
- Connect with institutions through structured booking systems
On the other side of the platform, activity providers and institutions benefit from integrated SaaS-enabled tools that help them manage bookings, slots, and operational workflows more efficiently.
By serving both parents and providers, NeXushubs acts as a structured bridge within the parenting ecosystem. It simplifies discovery for families while helping activity providers manage their operations in a more organized way.
Lazy Turtel: The Consumer Brand for Kids’ Products
As the NeXushubs platform grew, the team noticed a consistent pattern. Parents who trusted the platform for discovering activities were also searching for reliable kids’ products and toys.
Many parents struggled to find age-appropriate toys and everyday essentials from sources they could trust.
This insight led to the launch of Lazy Turtel, Ecencia Tech’s direct-to-consumer brand focused on curated kids’ products.
Lazy Turtel offers:
- Carefully selected toys
- Kids’ everyday essentials
- Age-appropriate product recommendations
- Parent-first quality checks
- Reliable delivery and convenience
The goal is simple: Help busy parents access trusted products without spending hours searching across unreliable marketplaces.
While NeXushubs focuses on experiences and activities for children, Lazy Turtel supports parents with everyday product needs.
A Structured Business Model
Ecencia Tech deliberately separated its platform and commerce businesses into two different brands.
Platform businesses and consumer commerce businesses scale differently. They require different operational strategies, customer journeys, and brand positioning.
Instead of combining everything under one umbrella brand, the company chose to maintain clarity by building two focused identities.
This decision reflects the group’s operating philosophy:
Structure before scale.
By establishing clear roles for each brand, the company has been able to maintain operational discipline while steadily growing its ecosystem.
Revenue Growth Built on Parent Trust
Over the past six months, Ecencia Tech has recorded an average monthly revenue of approximately ₹10 lakh, with consistent month-on-month growth.
The company’s revenue streams are clearly defined.
Lazy Turtel generates revenue through direct consumer sales of kids’ products and essentials.
NeXushubs generates revenue through:
- Platform service fees
- SaaS tools for institutions
- Partnerships with schools and activity providers
- Curated community events
Unlike many startups that rely heavily on promotional spikes or aggressive marketing campaigns, Ecencia Tech’s growth has largely been driven by repeat parent usage and strong local partnerships.
In categories involving children and families, trust plays a crucial role. Parents prefer reliability, safety, and consistency over short-term offers.
Solving a Fragmented Market
Across many Indian cities, parents still rely on scattered sources to manage their children’s activities and purchases. Instagram pages promote workshops, WhatsApp groups share recommendations, and local referrals often determine where parents go next.
This fragmentation creates friction for parents who simply want reliable options.
Ecencia Tech’s two-brand structure aims to address this gap.
- NeXushubs simplifies discovery and booking of children’s experiences.
- Lazy Turtel simplifies access to curated and trusted kids’ products.
Together, they are working toward building a more structured and dependable parenting ecosystem.
A Leadership Philosophy Rooted in Discipline
For the leadership team, building Ecencia Tech has never been about chasing rapid expansion or short-term visibility.
The focus has always been on building strong operational systems and clear brand identities.
In trust-driven sectors like parenting and children’s products, growth often depends on consistency rather than speed. Parents are cautious consumers. They value reliability and long-term trust over experimentation.
By maintaining discipline in operations and separating platform and commerce strategies, Ecencia Tech is positioning itself for sustainable growth.
Looking Ahead
The company’s long-term vision is to build one of India’s most trusted ecosystems serving families and children.
Future priorities include:
- Expanding the ecosystem across more cities
- Strengthening partnerships with schools and institutions
- Scaling Lazy Turtel’s curated product portfolio
- Enhancing technology infrastructure for seamless bookings and workflows
- Creating deeper integration between experiences and commerce
The broader goal is to simplify parenting decisions while enriching childhood experiences through structured and trusted systems.
Conclusion
Ecencia Tech Pvt Ltd represents a thoughtful and structured approach to building within India’s growing parenting economy.
By operating two focused brands, NeXushubs and Lazy Turtel, the company has created a model that addresses both experiential and everyday parenting needs while maintaining operational clarity.
With steady revenue growth, repeat parent trust, and a long-term vision rooted in discipline, Ecencia Tech is steadily positioning itself as a dependable player in India’s evolving family-focused market.
To Explore More
Website:
www.nexushubs.in
www.lazyturtel.com
Apps Available On:
iOS and Android
NeXushubs
Lazy Turtel
