A sharp logo can be the difference between someone opening the door to a downtown Knoxville business or just walking by. And what makes a good logo – color schemes, legibility and style – can also be what makes a bad one.
Logos should capture the personality of a business. And in downtown Knoxville, there’s a little bit of everything, from fine dining with classy and elegant logos to entertainment venues whose logos signal a great time through bright lights and neon colors.
But when a local brewery looks corporate or an upscale restaurant looks casual – it can be confusing for customers.
Growth and Development Editor Brenna McDermott and yours truly, Downtown Reporter Ryan Wilusz, have voted on the best downtown business logos in these categories: Breweries, Bars, Casual Dining, Dining beautiful, entertainment venues and logo shows.
Hear our picks on this week’s episode of The Scruffy Stuff podcast, and be sure to follow along by clicking through the gallery for a photo of each logo. You can find a gallery of all the logos at knoxnews.com.
We also picked a bonus logo and explored the other side of the coin by choosing which businesses in these categories have a logo that could use some work.
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This episode of The Scruffy Stuff is available now on Spotify, Apple, or wherever you get your podcasts. You can also listen in the podcast player, below.
The Scruffy Stuff: Listen and Learn!
While Knox News is the best place to find the latest downtown news, The Scruffy Stuff podcast is the place to hear newsroom experts and guests push the conversation further.
The weekly episodes answer your burning questions about downtown Knoxville and cover a variety of topics, from business to lifestyle trends in the core of the city—basically, anything and everything under the Sunsphere.
Episodes are released every Monday by reporter and downtown anchor Ryan Wilusz, along with reporter and visual producer Calvin Mattheis.
Growth and Development Editor Brenna McDermott is a frequent guest, along with other editorial staff members whose specialties range from the University of Tennessee to local politics.
Do you have an idea? Want to show up?
Between each episode, you can contact Ryan with your comments and questions about downtown Knoxville. Questions can become an episode and your perspective can simply be shared on the show.
Contact Ryan at firstname.lastname@example.org and be sure to follow him on Instagram @knoxscruff. You can also follow Knox News on Instagram @knoxvillephoto.