I’m mediocre, at best. Some weeks I meditate every morning, and others I go without. Healthy habits are harder to develop than good ones. I’ve tried a few different meditation hardware over the years, because who doesn’t want to have a good shortcut to mindfulness?
Of the products I’ve tried, Muse is the one I find legitimately useful. Nothing will make me a great meditator overnight (or stick with it long-term), of course, but the product has helped me develop a more regular practice.
This week, Muse maker Interaxon (maybe it’s time to change the company’s name to Muse) announced a $9.5 million Series C round led by BDC Capital, Sony Vu of Alabaster and Lacy Development of Canada. The money is low by 2022 standards, but the Toronto-based firm found it reading about the launch of a new subscription service coming early next year.
From the sounds of it, it’s a transition to a premium subscription service like Aura went through a while ago. Here, the company is using headband EEG readings to provide personalized insights and create a global meditation database against which users can compare themselves to the average.
The company aims to capitalize on these patterns by developing compelling metrics that provide users with meaningful insights into the impact of mental health and lifestyle factors (ie, meditation, sleep, alcohol, stress, exercise, diet, etc.). These personalized insights, along with other new biosensor trend reports, will be published later this year and included in the new membership program.
The sacrifice seems to be that the company sees a hardware-as-a-service model, which runs about $300 up front—no doubt a major barrier to entry for a product you really want to use.
The company recently announced an SDK initiative designed to leverage its mind-sensing technology for Metaverse applications.