In a world where most young graduates chase stable jobs, two brothers from Jaipur chose a very different path. Advat Krishna Khandelwal, 21, an Electronics and Communication Engineering graduate from BIT Mesra, and his elder brother, Anant Krishna Khandelwal, 23, a Computer Science Engineer from the same university, grew up with a deep love for design and creativity.
Their journey began at Delhi Public School in Jaipur, and over the years their shared curiosity evolved into something bigger than they had ever imagined.
The Beginning
Advat always knew he wanted to build something of his own, so he decided not to sit for campus placements. Anant spent a year in the corporate world where he learned the value of structure, systems and Clarity-First Branding in India. Eventually, they combined their strengths and mindset to create Artifexx Designs, a clarity-first brand strategy, design and systems consultancy that is slowly redefining how Indian brands approach identity and long-term growth.
Their spark came from a moment of observation. Advat discovered that a major Indian EV project had hired a UK-based consultancy for branding. It raised a simple but powerful question:
Why were Indian brands looking outside India for creative clarity?
And why were most local agencies offering only template-based design with no strategic backbone?
That question became their mission.
Where It All Began
Artifexx Designs was born in winter 2024 with a goal that felt both ambitious and necessary. They wanted to build a consultancy that could give Indian brands the same level of thought, depth and intentionality seen in leading international firms.
Instead of shortcuts, they chose research and structure. Instead of rushing to design, they built a framework that starts with strategy and clarity.
But the early days weren’t easy. They struggled with limited resources, countless rejections, and founders who didn’t yet believe in long-term brand thinking. There were months when projects were uncertain, and the only thing holding everything together was their belief in Clarity-First Branding in India
Their first major breakthrough came when they worked with the founders of Zari. Through simple conversations, they explained why brand systems matter far more than visuals. The founders resonated with their thinking and gave them their first high-value project. That trust became the foundation on which Artifexx stands today.
Since then, they have worked with founders across fashion, wellness, architecture, real estate, hospitality, AI and tech, building a reputation for clarity-driven branding across multiple cities.
What Artifexx Offers and Why It Stands Out
Artifexx Designs is a brand consultancy built around strategy, identity and systems thinking. Their offerings include:
- Brand strategy
- Visual identity
- UI & UX
- Founder branding
- Content creation
- Systems and automations
- Event branding
They build identity systems, not isolated visuals.
No templates. No shortcuts.
The Mindset Challenge
One of the biggest challenges they faced early on was not competition but conditioning. Many Indian founders still believe branding can wait, that visuals matter more than strategy or that templates are good enough.
These ideas limit businesses without them realising it.
Did They Ever Think of Quitting?
No. Even when people chose shortcuts and resisted long-term thinking, they stayed committed to their mission. Clarity-First Branding in India has always been their foundation.
Milestones That Shaped the Journey
In their first year, they expanded from Jaipur to working with founders across major Indian cities while also gaining international clients who admired their structured, Clarity-First Branding in India approach.
Their Vision for the Next Five Years
The brothers see Artifexx Designs growing into one of India’s most respected brand consultancies. Their larger mission is simple:
Instead of Indian companies going abroad for branding, they want global brands to come to India for clarity, structure and design excellence.
Advice for Young Entrepreneurs
The brothers share simple advice:
- Don’t chase shortcuts; build systems and clarity.
- Learn to think long-term even when the world pushes you toward quick wins.
- Consistency beats luck, and clarity beats noise.
About Artifexx Designs
Artifexx Designs is a Clarity-First Branding in India strategy, design and systems consultancy that helps founders build structured, memorable and globally competitive brands.
Social Links
Website: [Artifexxdesigns]
LinkedIn: [Anant Krishna Khandel]
Instagram: [Artifexx, Advat Krishna Khandelwal, Anant Krishna Khandelwal]
