For Muslim women across the country, modest fashion has come a long way in the past two decades, with new offerings popping up every year. Fashion market ASOS now has its own modest fashion. Rangeand hijabi-based businesses High hijab, Vela Scarves And Covered collection Offer styles in neutral shades and materials for any occasion and weather.
Charlotte based business Unheard of hijabi Fusing modest fashion and streetwear for a Y2K vibe, it’s the newest brand to cater to Muslim women, selling everything from avant-garde headscarves to ultra-versatile sweat dresses on its digital store.
Founder Kowsar Shaikh began designing headscarves with unique designs, aiming to make young hijabs feel comfortable and confident in their modesty after gaining attention for her stylish headscarves.
“For me personally, I was wearing the same clothes and I was wearing a hijab, and I felt really bad and it didn’t look good or pop,” Sheikh said. “I feel like wearing different hijab designs, it makes me so unique, and it makes me love hijab even more.”
In addition to some outside help in photo editorial and textile printing, Sheikh is the brains behind the business, designing her own website, regularly posting on hijabi social media to develop unheard information, and filling orders herself.
“There are times when I get a lot of orders, but I do it myself,” Shaikh said. ” Honestly, I don’t think I’ve gotten to the point where I need to hire people because it’s not like thousands of packages or hundreds of packages, but I’m excited to get to that point. Now, it’s just a few, sometimes I get like 30, 50, maybe 100, but it’s not in a day – it’s like in a week.
Since the brand’s launch in August 2021, Unheard of Hijabi has grown exponentially, gaining a large following. Instagram And Tiktok and attention from hijabi influencers and online publications Hypobe. Sheikh’s next goal is to create potential partnerships.
“I definitely see my brand growing really big and getting out there and collaborating with different brands or brands investing in the brand and the idea and everything, I feel like it could be really big,” Shaikh said.
Shaykh’s favorite collection so far is her limited-edition pasili headscarves, painted in black and white colorways in the brand’s campaigns against the urban backdrop of the Nile.
“We went to a small part of town and took pictures… and I feel like it’s really taken,” Sheikh said. “[I] He made it very simple, making the hijab stand out, making it the main thing, without any additional appearance. But for other collections, especially color collections, I will try [style] With real clothes so people can see what he looks like and people can see how he draws.
Follow theirs to keep up with the unheard of hijabi Instagram Or look at theirs website. Shop their new collection now available for pre-order, the two-piece fleece Sweat.