Nothing beats the magic of live runway shows.
Remember Rihanna’s 2017 Met Gala dress designed by Rei Kawakubo? Or Anne Curtis’ latest Y2K style collection? What about Catriona Gray’s lava dress at Miss Universe 2018? All these looks are iconic but what takes them to the next level is the balanced makeup. Rihanna’s heavy lashes, Anne’s pastel eyeshadow and Catriona’s red lips were key elements that completed their look. For a long time fashion and beauty have worked hand in hand creating such amazing style moments. Both fields were on a mission to transform people into works of art, best seen in magazine editorials, red carpet appearances, and even on the sidewalks. The relationship between the environment, fashion and makeup was perfectly demonstrated in the latest fashion show hosted by BYS Philippines.

Celebrating its 10th anniversary, the beauty brand gathered Filipino designers for the first ever BYS Fashion Week. From October 6 to 8, the country’s stylish crowd invites everyone to present their best self through the #YouPlayYou initiative, celebrating not only the best of Philippine fashion but also the beauty of new and imaginative makeup.
BS Fashion Week is divided into five phases—Sustainability, Glam, Break Your Critique, Euphoria, Leather and Street. From new romantic outfits and modern street style to Filipino handicrafts, here are some of our favorite style moments from the three-day fashion and beauty show.
Level of sustainability
Kicking off the beauty brand fashion week were Randolph Apparel and Russell Villafuerte. Style fulfills its purpose with both their fashion shows. Fashion designer RJ Santos of Randolph Apparel presented a colorful lineup of artistic embroidery and tulle dresses. Among the key pieces are the reimagined barong and that ombre dress with a butterfly motif. Sneakers changed to corsets and took over Russell’s show. His take on “body accessories” was matched with a wide range of prints and fabrics, and in general, he showed a show of creativity in sportswear.


Glam level
Day 1 continued to the Garden of Illusions, helped bring to life by the designs of Cheetah Rivera and Jazz Cerezo. Inspired by the striking illustrations of Cicely Mary Barker, the Cheetah Collection explores romantic imagery, floral embellishments and dreamy color combinations. Jazz, on the other hand, took everyone to the Garden of Eden with her set, echoing the biblical tales of Adam, Eve and the Serpent. It featured new clothes, skin embellished skirts and snake ornaments.


Break your isolation level
Supporting the brand’s advocacy, Break Your Stigma, Kai Morales’ collection aims to empower people dealing with mental health issues. Her “Chainless” collection on Day 2 featured rebellious pieces. Her design aesthetic is best displayed through dramatic draped garments, play of textures and hardware embellishments.

Euphoria level
Day 2 continued with a ball courtesy of Bonita Penaranda, the designer behind the Just Bonita brand. Disco balls lit up her pink runway, presenting pieces in lace, metallic, velvet and sheer. Her signature corset was worn by both male and female models. Bringing her show to a glamorous end, Miss Universe Philippines 2022 Celeste Cortesi wore a fully draped gown with a feathered hair dress.

Skin level
Issa Pressman launched her eponymous fashion label ISSA on the third day of BYS Fashion Week. Her “Time and Place” collection presented wearable art through versatile slips named after travel destinations around the world.

Street level
In-house brand Kyle Cruz presented for his first runway reinterpretation of classic pieces such as quilts and wardrobes with gender neutrality and unconventional fabric choices. Making his Philippine runway debut was Tian Rodriguez as he wrapped up the BYS Fashion Week where he showcased his creations in collaboration with artisans from Marikina. Rough and edgy, the collection showcased his flair for hardware, leatherwork and Filipino weaving heritage. Completing his performance was actress Nadine Lustre. Think Alia in the movie “Queen of Curses” because that’s the vibe she’s channeling.


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