For Yash Nair, Numbers were as important as storytelling. Profitability, Creativity and Accountability are equally important.
Today, as Co-Founder and Managing Director of Devakey Digital Solutions Pvt. Ltd., Yash leads a growing team of over 27 professionals who help brands find clarity, consistency, and direction in an otherwise crowded digital space. His journey, however, began far from creative studios and strategy rooms. It started in the structured world of finance, audits, and long nights spent poring over balance sheets.
Yash Nair early career followed a path many would consider secure. He completed his CA-Inter, worked with EY’s Assurance team, moved into Internal Audit at Sai Service, and completed multiple courses. He moved into another company called LionBridge working as an independent internet assessor to audit Google’s Search Results. Precision, discipline, and accountability became second nature to him. Yet alongside spreadsheets and compliance frameworks lived another side of Yash Nair that quietly shaped his future.
He was, and still is, a voracious reader, with a personal library of more than 2,000 books. Over time, he began to realise that while he was good with numbers, he was equally drawn to how ideas were communicated, how trust was built, and how brands earned belief.
That realisation slowly nudged him away from pure finance and closer to the creative and commercial side of business.
When Writing Became More Than a Stress Buster
The earliest seed of Devakey was planted back in 2014. While preparing for his CA Final exams, Yash Nair began helping friends write Statements of Purpose for postgraduate applications abroad. What started as a way to unwind soon revealed something deeper. Writing came naturally to him. Years of reading had trained his instinct for tone, structure, and intent. More importantly, he discovered that he enjoyed understanding people’s ambitions and translating them into words that carried weight.
A few years later, in 2017, a defining moment arrived. Yash Nair and his wife Apoorva, whom he had met during their time at EY, decided to collaborate on a professional project. The chemistry was immediate. Yash Nair brought analytical thinking, sales insight, and an ability to read between the lines, while Apoorva added her own creative strengths. That collaboration made one thing clear. Together, they could build something far more meaningful than freelance assignments.
By 2018, they formally stepped into the creative world as freelancers under the name HappyPuppy Writing Company. When the pandemic disrupted businesses everywhere, the duo used the moment to strengthen their foundations. Remote teams were managed, long-term international clients were secured, and SEO was mastered through hands-on execution rather than theory. What began as writing assignments soon evolved into full-scale digital problem-solving.
In 2023, that evolution took a definitive shape with the incorporation of Devakey Digital Solutions Pvt. Ltd., bringing their expanding in-house team under one banner.
Solving a Problem Most Founders Quietly Accept
As Devakey began working with founders, CXOs, and business leaders, Yash Nair noticed a recurring issue that few spoke about openly. Digital execution was fragmented.
From his audit background, Yash Nair had learned to view organisations as systems where every part must align. In contrast, most businesses were forced to manage disconnected vendors. One agency handled websites, another managed design, a third wrote content, and none truly owned the brand narrative. The result was inconsistency, wasted time, and digital presence that felt accidental rather than intentional.
Three gaps stood out clearly.
First was brand inconsistency. Without a single narrative lead, a company’s voice changed from platform to platform.
Second was operational friction. Founders spent hours acting as intermediaries between vendors instead of focusing on growth.
Third, and most critical, was the absence of strategy. Execution happened, but intent was missing.
Devakey was built to close that gap.
By bringing branding, content, SEO, design, and development under one roof, the team removed complexity for clients. Instead of managing vendors, founders could focus on leadership while Devakey ensured every word and every pixel worked toward one unified goal.
Where Numbers Meet Narrative
Devakey Digital Solutions operates as a full-spectrum creative ecosystem. From logo and identity branding to web development, SEO-led content, ghostwriting, and social media storytelling, the firm handles a brand’s digital journey end to end.
What sets the company apart is its approach. Yash Nair years in audit instilled a respect for structure and transparency, while his passion for reading shaped a deep respect for storytelling. Every project is research-led. Every strategy is documented. Creative output is treated with the same seriousness as a financial review.
Building a Team That Thinks and Feels
Growth brought its own challenges. Finding people who could balance analytical thinking with creative instinct was not easy. Rather than hiring purely on experience, Yash Nair chose to hire for curiosity and gut-feel. Yash Nair and his co-founder Apoorva, were lucky to have met their core team through sheer co-incidence. They continue to be advocates of how well the company culture is and how the team members are encouraged to question, learn, and evolve. The culture blends newsroom creativity with audit-level attention to detail.
Standing out in a crowded market required focus. Instead of trying to serve everyone, Devakey doubled down on high-trust, high-impact work. Clear reporting, honest pricing, and consistent results turned clients into long-term partners and advocates.
A Space That Changed Everything
One of the most important milestones for Devakey was the move from a remote-first setup to a dedicated office built for a team of 27 and beyond. For Yash Nair, this was not about optics. It was about scale.
Having designers, developers, editors, and strategists in the same space unlocked spontaneous collaboration. Decisions became faster. Ideas flowed more freely. Most importantly, the brand promise being sold to clients was visible in action. The office became a living proof of Devakey’s one-stop approach.
Looking Ahead with Intent
Over the next five years, Yash Nair envisions Devakey becoming a benchmark for creative excellence in India, built on rigour, transparency, and scale. The goal is global expansion, system-driven growth, and establishing a consulting-led expert digital transformation solution for businesses. His goal is to create a company that operates and provides solutions at the scales similar to a Big 4.
At its core, the ambition is simple. To build a legacy where strategy and storytelling work together to create measurable impact.
A Note to Aspiring Founders
Yash Nair advice to entrepreneurs is grounded in clarity. Dream boldly, but attach timelines to those dreams. Goals without dates remain ideas. Break ambitions into executable steps, hold yourself accountable, and work with intent. Precision and persistence, he believes, are what turn vision into reality.
Connect with Yash and Devakey Digital Solutions
Website: www.devakey.com
Instagram: https://www.instagram.com/yash_devakey/
LinkedIn: https://www.linkedin.com/in/suyesh-nair-34395732/
