Wednesday, December 7, 2022

‘Black Economic Freedom Movement’ to digitize black-owned businesses

MONTGOMERY, Ala. (WSFA) – The National Business League is partnering with Tuskegee University and American Express to bring one million black-owned businesses into the digital marketplace by 2028.

The NBL says it wants to see all of the country’s 3.2 million black-owned businesses thrive. He believes that bringing as many of them as possible into the digital age will help fulfill this vision.

“As we move toward a post-pandemic economy, at the height of extreme black racial injustice, the National Business League has jumped with both feet into the digital age. For black businesses globally, the revolution will not be televised; it will be digitized,” said Dr. Ken Harris, NBL president and CEO.

Industry research has shown that 40% of black-owned businesses closed their doors permanently or were in dire straits during the COVID pandemic. A key factor was the inability to access technology and keep up with consumer demand for online services.

Black business owners also face insurmountable economic, systemic and institutional barriers that have historically plagued their growth and development.

So on Tuesday, the National Business League is announcing the “Black Economic Freedom Movement” to transition one million black-owned businesses into the digital economy in the next five years. The process will begin with a newly designed $1.3 million organizational technology platform, which has been developed to serve as a catalyst for digital transformation and the empowerment of black-owned businesses.

“When Tuskegee Founder Booker T. Washington envisioned the National Business League, he wanted to create opportunities for economic empowerment for black businesses through cooperation,” said Dr. Charlotte P. Morris, president of Tuskegee University. “We are honored to be a part of an anniversary that marks 122 years of impact as we partner with American Express to ensure our community has the tools to thrive in an ever-changing digital environment.”

The campaign will launch with the NBL’s regional offices in Detroit, Atlanta and Los Angeles and national headquarters in Washington, DC, then move to the NBL’s largest local chapters in cities, historic towns and cities with a focus on higher of black owners. businesses.

The National Business League celebrates its 122nd anniversary. Booker T. Washington founded the organization in 1900.

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