Friday, February 3, 2023
  • About
  • Advertise
  • Careers
  • Contact
Business News from India
  • Home
  • Business
  • Technology
  • Fashion
  • Health
  • Travel
  • Startup Stories
  • Login
No Result
View All Result
Business News from India
Home Startup Stories

#BizTrends2021: Advertising and Covid-19

admin by admin
July 18, 2022
in Startup Stories
0
#BizTrends2021: Advertising and Covid-19
0
SHARES
0
VIEWS
Share on FacebookShare on Twitter


There is no denying that the global pandemic has had an impact on the advertising industry. It has elevated the industry’s current and future ad campaign plans and caused creators to reevaluate their strategies to better suit the changing landscape.

Related posts

The influential investor and climate reporter enter the coffee shop • TechCrunch

The influential investor and climate reporter enter the coffee shop • TechCrunch

February 3, 2023
SunFi aims to be the fastest way for Nigerians to acquire, finance and manage solar.  • TechCrunch

SunFi aims to be the fastest way for Nigerians to acquire, finance and manage solar. • TechCrunch

February 3, 2023
Sibusiso Sitole

Sibusiso Sitole

In general, the advertising industry follows the growth or decline of GDP. Like its shape, the advertising market has grown significantly in line with the growing global GDP over the past decade, according to the World Economic Forum (WEF). This year, however, the pandemic has drastically reduced ad spending, with the industry facing brutal cuts of nearly $50 billion. As a result, advertisers have had to rethink their campaigns, budgets, messaging and platforms they use.

Here are my thoughts on the top trends for 2021

Increase focus on digital

With consumers spending more time at home, brands are allocating their spend across platforms and formats that reflect changing consumer behavior. This year, we’ve seen more focus shift from traditional media formats to digital media as consumers spend more time at home and online.

This year, we have seen an explosion in e-commerce, streaming services, telemedicine and video conferencing and these have contributed to the acceleration of digital transformation around the world, achieving in a matter of months what previously would have taken a decade. This digital pace shows no signs of slowing down as demand continues to grow. Once a novelty, digital advertising has truly taken over and growing consumer expectations are driving the industry into a new era.

Change in consumer behavior

After months of isolation, Covid-19 has changed the way people live, shop and interact with brands. Consumers have become dependent on online experiences that give brands the opportunity to understand what consumers are doing, thinking and planning and to personalize their experiences. As advertisers, we have the opportunity to take advantage of changes in consumer behavior to match our content to their evolving needs.

There is a huge demand for content right now and this trend will continue well into 2021. Short, easy-to-watch videos such as Instagram Reels and Tik Tok have taken the world by storm as they continue to grow in popularity. And their growing popularity is showing no signs of slowing down.

Brands with a purpose take a stand

Traditionally, brands have drawn a line in the sand on what to discuss and what not to discuss. In 2020, this practice has changed. Politics and racial issues took center stage and brands never shied away from taking a stand on issues that affected their consumers.
With the death of George Floyd, the rise of Black Lives Matter at the forefront of social issues this year, brands decided to get more involved, protesting racial injustice and demonstrating their values. Some brands have shown empathy and acknowledged the problems faced by their consumers, which has made a difference in our industry and how it operates. A recent study by market research firm Kantar found that consumers now expect brands to play an active role in social conversations and are under pressure to express their position.

Cooperation between agencies will increase

In today’s marketplace, advertising organizations realize the importance of collaborating with other agencies to achieve a common goal. Collaboration not only ensures that the end customer receives the best service, but also creates an environment that fosters innovation by combining different disciplines.

Whether it’s a PR firm working with a digital creative firm or an advertising agency working with PR, leveraging each other’s strengths to improve brand awareness and positioning is quickly becoming commonplace. When agencies are aligned around goals and desired outcomes, they can get creative to benefit the client and ultimately increase their reach, performance and impact.



Source link

Previous Post

Gary Leigh has passed away

Next Post

Susan Jeffers, CEO and Founder of XY Retail – The Retail Technology Innovation Center

Next Post
Susan Jeffers, CEO and Founder of XY Retail – The Retail Technology Innovation Center

Susan Jeffers, CEO and Founder of XY Retail - The Retail Technology Innovation Center

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

RECOMMENDED NEWS

Winter weather affects the holiday travel rush

Winter weather affects the holiday travel rush

1 month ago
Health Department Launches Flu Clinics as First Cases are Reported

Health Department Launches Flu Clinics as First Cases are Reported

4 months ago
Karzo is digitizing Myanmar’s fragmented logistics sector: start-up stories.

Karzo is digitizing Myanmar’s fragmented logistics sector: start-up stories.

2 years ago
A ‘fashion forecast’ putting mental health awareness at center stage

A ‘fashion forecast’ putting mental health awareness at center stage

6 months ago

FOLLOW US

  • 87.2k Followers

BROWSE BY CATEGORIES

  • Business
  • Entertainment
  • Fashion
  • Health
  • Startup Stories
  • Technology
  • Travel
  • Uncategorized

BROWSE BY TOPICS

2018 League Anshumman Joshi App development company in Gurgaon Ashok Kumar Aticx Balinese Culture Bali United Budget Travel Business Champions League Chie Design Chopper Bike Diwali Doctor Terawan Goutham Jain Harish Balaji Radhakrishnan's Highest cinemas Istana Negara Madhuri Manama Studio Market Stories Meghna Joshi Mobile app development company in Gurgaon Mobile app development services Gurgaon Mohammad Furqan Ahmed Nalan Shine National Exam New Delhi Pranali Panchal Repunext: Sadam Dalvi Sanju Pudyandil Shravan Chaudhary Shubham Shinde skill development techniques Stockmarket Swan SWAN (Skilled Workforce Advancing Nation) The Model Mentor Truck guru Visit Bali Yamasha venture limited > Ms. Yamini Sharma Auto investment Profit SEBI Yash Gupta ZoopUp “Future is Electric”

POPULAR NEWS

  • The coolest coat of Berlin Fashion Week?  Sneaker pool

    The coolest coat of Berlin Fashion Week? Sneaker pool

    0 shares
    Share 0 Tweet 0
  • 2022 Trip Advisor Sales Already Hit All-Time Highs

    0 shares
    Share 0 Tweet 0
  • The individual business owner pleads guilty to tax evasion USAO-WDMO

    0 shares
    Share 0 Tweet 0
  • Do North Coworking announces the inaugural cohort for the Forest Products Accelerator

    0 shares
    Share 0 Tweet 0
  • Acera spends $90M to automate customer service inquiries with AI – TechCrunch

    0 shares
    Share 0 Tweet 0
  • About
  • Advertise
  • Careers
  • Contact
WhatsApp +91 980-980-9922

© 2022 .BusinessPress - India's Preminum Business News Portal .BusinessPress.

No Result
View All Result
  • Home
  • Travel
  • Business
  • Health
  • Technology
  • Fashion
  • Startup Stories

© 2022 .BusinessPress - India's Preminum Business News Portal .BusinessPress.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In