Beehive Homes New Mexico, a franchise of Boise, ID-based Beehive Homes, is addressing labor challenges with an employee-first business model at its 34 assisted living communities.
That means striving to create a positive experience from an employee’s first day, including personalized onboarding, daily employee communication, and a user-friendly platform through which administrators and staff members can connect and make changes to the schedule when needed.
“When we were going through this period of time where we were really short staffed, we took a hard look at what the employee experience was like and had to ask ourselves, ‘Is this something we’d want to go back to?’ BeeHive New Mexico owner and operator Nathan Manning said McKnight’s Business Daily.
The introspection, he said, led to discussions about what the onboarding and first-day experience should be for new staff members. Instead of bombarding new workers with policies and procedures and assigning them to menial tasks, the company has found it helpful to have new staff members spend their first day simply getting to know the residents.
“On the first day, instead of taking the cleaning job and talking about policies, we tell the employee, ‘Your job today is to go to each resident and get to know them. Share with them who you are and learn more about them,” Manning said. “That’s it, the first day. We want them to build a relationship with all 15 people, because on their next day, they have something to come back to.”
Additionally, as part of its employee-first business model, Beehive Homes New Mexico partnered this month with Toronto-based BookJane, an automated shift call platform that allows administrators to connect open and last-minute tours with employees, giving them the flexibility to accept shifts when and where they want.
“We are constantly trying to find better systems that improve the overall employee experience for each of our staff members,” Manning said. Workers, he added, are responding that the new system is more user-friendly than a previous scheduling application the company had used.
“The partnership we have with Beehive Homes New Mexico fits with their larger strategy they are implementing,” said BookJane founder and CEO Curtis Khan. McKnight’s Business Dailycalling Beehive’s initiative “an end-to-end employee strategy.”
The shift call platform automates the process of filling shifts and eliminates the need for an administrator to make calls to find staff coverage, relieving the leader of time and stress, Khan said. According to BookJane, the platform cuts the administrative time needed to complete shifts by up to 70%.
The technology enables all staff members to be notified instantly through the app when needed, giving staff members more flexibility in creating their schedules. The platform also offers the opportunity for flexible workers, such as retirees and former staff members, to rejoin the workforce and work a few hours a week or as needed.
“The workforce has changed. It is even completely different than it was a year ago. We’ve had to be more accommodating and give our employees more options,” Manning said. “We don’t want to be an employer that still does paper schedules and managers spend a lot of time trying to fill shifts. “