Announced partnership with Japanese giant Benefit One
CAMBRIDGE, United Kingdom, Feb. 15, 2023 (GLOBE NEWSWIRE) — Bango (AIM: BGO ), the global platform for data-driven commerce, announces that Benefit One, Japan’s leading employee benefits platform, has added streaming subscriptions of videos on its online benefits service through the Bango Platform.
From April 2023, employers in Japan using Benefit One’s employee benefits and incentives system can offer video streaming to their employees as part of Benefit One’s bundled services. Eligible employees can use “Kyutoku Payment” from June 2023 to deduct subscription fees from payroll and by doing so they will receive a 10% discount as a benefit.
Subscription services for movies, TV and music are an integral part of everyday life, for example US internet households with OTT services have an average of 5.7 services*. A recent Bango survey found that 78% of consumers want a single platform to manage all their subscription services**. Employee benefits companies like Benefit One are well positioned to take advantage of this opportunity along with phone companies, retailers and banks. By offering a range of cutting-edge subscription service offerings that are easy to access, sign up for and pay for, these companies can increase customer engagement, retain and increase the value of customer relationships. their with end customers.
Bango resale technology works like a digital vending machine, enabling Benefit One to quickly and easily offer the most attractive subscription services for their members to pick and choose. A connection to the Bango Platform enables a wide range of subscriptions to be offered to consumers, significantly reducing development time and effort. For Benefit One, this enables quick and easy addition of new member benefits.
Adding video streaming service to your membership benefits is essential for offering more compelling products and services. With Bango Reselling, Benefit One was able to reduce time to market and roll out new benefits easily and cost effectively.
“We are excited to be working with Benefit One to add the latest and greatest subscription services to our range of member benefits. Bango technology removes complexity and makes it as easy as possible to go to market quickly with the products and services members really want.” Andy Suzuki, SPAC SVP at Bango
About Bango
The world’s largest online retailers, including Amazon, Google and Microsoft, use Bango technology to gain more paying users.
Bango has developed unique shopping behavior technology that enables millions of users to buy the products and services they want, using innovative payment methods, including carrier billing, digital wallets and subscription bundling. Bango leverages this buying activity into valuable marketing segments called Bango Audiences. Marketers use these audiences to target their marketing to paying customers based on their purchasing behavior. Better targeting drives spending through the Bango payments business, generating more data insights, creating a powerful virtuous circle that drives continued growth. Everyone connected to the Bango Platform thrives as the virtuous circle grows.
Bango, the technology behind every payment choice. For more information, visit www.bango.com
About Benefit One
Benefit One offers Benefit Station for enterprise employees.
Benefit Station is a membership-based employee benefit service offered to 15,829 organizations with approximately 11.28 million members (as of September 30, 2022). More than 1.4 million services, including leisure facilities, nursing care and childcare services, e-learning and online fitness, are available at special prices for members only.
https://bs.benefit-one.co.jp/bs/pages/bs/top/top.faces
Source:
*https://www.linkedin.com/pulse/us-internet-households-ott-services-have-average-44-elizabeth-parks/
**https://bango.com/subscription-wars-the-subscriber-strikes-back/
Media contact:
Anil Malhotra, CMO, Bango
anil@bango.com
Phone: +44 7710 480 377
