While Meta continues to work on advanced VR interactions, to accommodate the next level of digital communication, Snapchat is charting its own path to building a future that may or may not own Zook and the team.
In addition to developing its own AR devices, Snap continues to lead the field by building more advanced avatar options with its popular Bitmoji platform, which has allowed users to create their own digital likenesses since 2007.
The latest development on this front is the Bitmoji fad, with various popular brands signing up to create digital replicas of their products that users can wear as their Bitmoji characters.
It is the latest brand to sign up for this. Carhartt, has partnered with Snap on new Bitmoji items.
According to Carhartt:
“Inspired by Carhartt’s most popular men’s and women’s styles, the new digital offering Snapchat and Bitmoji allow users to represent themselves in the digital world with a variety of products and colors everywhere. The digital apparel includes the brand’s Detroit Jacket, K87 Short Sleeve Pocket T-Shirt, Force Sweatshirt, BO1 Double Front Pants and Duck Bib Overall.“
Carhartt joins the list of top brands that build their own Bitmoji fashion collections Adidas, Talk to each other, Nike, Jordan, Crocs, of Levi, American Eagleoff mix, Vans, Nickelodeon And Ralph Lauren All are now hosting official Bitmoji item collections, offering expanded branding capabilities for their products, as well as giving Bitmoji users more customizable options for in-app icons.
It seems set to be a key trend in the coming metaverse shift. Part of the recent NFT boom connects to the concept of ‘digital identity’, with many seeing their cartoon profile pictures as a new form of personalization and expression, which ultimately translates into similar avatars and pictures for use in the final measurement environment. .
That seems less likely, at least from an NFT perspective, as NFT sales continue to decline. But the concept of people wanting to create unique digital characters to represent their personalities in this new space is definitely set as a major trend.
Current proxies for the broader metaverse view are game worlds, eg Roblox and Fortnite both generate significant revenue from in-game skin sales. Actually, Minecraft built one The whole creative economy Around custom character and character designs, users want to edit and personalize their in-game avatars to stand out from the crowd based on achievements, cost, rarity, etc.
Eventually, if all goes as planned, we’ll see similar trends in the metaverse – though it’s less likely to involve bored monkeys and more likely to facilitate interactive customization in a way that offers all the new. Branding opportunities with sponsored collections like these Bitmoji offers.
And that will, ultimately, lead to direct digital clothing sales, which is the next level of Snapchat’s vision.
Back in 2020, Snap Registered ownership The Bitmoji fashion process outlines how Snap will eventually partner with various fashion retailers to offer Bitmoji versions of their items. That gives you tons of new outfit options for your avatar in the app, as well as new opportunities for brands to showcase their new products in an engaging and interactive way.
The dual benefits of online and real-world product sales are alluring, and will no doubt become more popular as we approach the balanced future.
But then again, there’s also the question of whether even Bitmoji characters can jump into the metaverse and use the same digital avatars across different apps and platforms.
That’s a perfect vision for the future, allowing universal programs to build avatars that can be used in Meta, Snapchat, Fortnite, Minecraft, etc. This means that the character you build in an app becomes a digital representation of you. In all the worlds.
It’s a big job, one that requires a lot of compromise to do — but in the end, your Bitmoji caricature can actually be your universal avatar across all apps.
At least, that’s what Snap is building, which could facilitate all new promotional and product showcase opportunities.