As artificial intelligence (AI) continues to advance, its impact is being felt across various industries, including design and printing. AI-powered design platforms have emerged, offering users the ability to create logos, graphics, and marketing materials with just a few clicks. This has raised a pressing question within the creative community: Are AI design platforms a threat to professional designers? Here’s what Veesham Printing Press, a boutique luxury printing service operating in Dubai since 2002, has to say.
Abdul Shameer, Head of the Graphic Designing Dept and a valuable member of Veesham for more than 10 years, says “There is a common tendency to view the relationship between AI and designers to be threatening. However, at Veesham we believe that AI can be seen as a tool for enhancement rather than a replacement.”
Design is more than just visual appeal; it’s about understanding a client’s vision, audience, and brand story. This requires empathy, intuition, and creativity—qualities that AI cannot replicate. At Veesham, the designers collaborate closely with clients to ensure each project reflects their unique needs, delivering customized solutions that AI platforms can’t match.
“AI design platforms are great for generating quick, cost-effective designs, but they lack the depth, creativity, and customization that we can bring. AI can assist with several routine tasks, generate ideas, analyze trends, and provide feedback. This allows us to focus on what we do best, i.e, to create unique and impactful designs that align with a brand’s vision”, Abdul concluded.
At Veesham Printing Press, they see a future where AI and human designers work together, combining the efficiency of AI with the creativity and insight of human talent. AI can enhance design capabilities, but it cannot replace the unique contributions of human designers. By embracing both, we can create designs that are innovative, personalized, and impactful.
