Arabian Travel Market (ATM) has signed an agreement with IHG Hotels and Resorts to become the Official Hotel Partner for ATM 2023.
Next year’s edition of the annual trade show that brings together hospitality, aviation and tourism bodies from around the world will be held at the Dubai World Trade Center from May 1-4.
Through the deal, IHG will officially host almost 200 international media and industry leading buyers from the UK, Germany, Spain, France, Italy, Israel, Turkey, India, GCC, USA, Egypt and South Africa.
“Arabian Travel Market is committed to the Middle East, which has some of the most ambitious and exciting development plans anywhere in the world. This partnership with IHG presents an ideal opportunity to connect one of the region’s leading hospitality groups with our unrivaled events platform. The Official Hotel Partnership is essential to the continued success of the Arabian Travel Market, and the correlation between attracting quality buyers and providing a quality host hotel experience has been a key factor in driving interest and securing the participation of leading travel industry professionals. travel,” said Danielle. Curtis, ATM exhibit director.
The new deal will further enable IHG to showcase its Intercontinental branded properties in Dubai, as well as Voco Hotels, Crowne Plaza Hotels and Resorts and Hotel Indigo, and even host the coveted Official ATM Party.
“We are delighted to extend our long-term relationship with RX as their hotel partner for the Arabian Travel Market 2023. As a regular global exhibitor with RX, we have experienced strong footfall and interest at some of their shows around the world and especially at ATMs. The show’s success was particularly evident in 2022 as the world returned to face-to-face meetings, building strong personal networks and long-term business relationships,” said Haitham Mattar, IHG’s managing director for the IMEA region.
The 2022 edition of ATM which was held in May this year attracted over 23,000 visitors. The four-day event, which doubled the number of visitors from last year, brought together 1,500 exhibitors and had participants from 150 countries.
The theme of next year’s ATM is “Working Towards Net Zero” and RX (Reed Exhibitions), the organizer of ATM, will celebrate the 30th edition of its annual event by unveiling a dedicated promise for sustainability.
“We are particularly keen on the show’s theme of ‘Working towards Net Zero’ as it ties in well with IHG’s ‘Journey to Tomorrow’ – our ten-year responsible business agenda focused on our people, planet and communities,” added Mattar of IHG.
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