After adding Shiba Inu and Dogecoin to the list of payment options, Gucci has now started accepting ApeCoin.
Italian high-end luxury fashion house Gucci has announced that it will now accept ApeCoin (APE) in a Thursday Twitter.
The coin is available for in-store purchases at select boutiques in the US.
The Florence-based fashion giant began accepting cryptocurrencies in early May to lure more crypto-friendly customers following the 2021 bull market. In addition to Bitcoin and Ethereum, Gucci also started paying in smaller cryptocurrencies, including Dogecoin and Shiba Inu.
Gucci customers can pay with the help of a QR code sent to them via email. Last month, one of the biggest names in the fashion world invested $25,000 in Decentralized Autonomous Organization (DAO) imperishable token marketplace SuperRare.
In February, the luxury house brand released a series of NFTs in collaboration with toy brand Superplastic.
Other major names have also embraced digital fashion. Dolce & Gabbana unveiled its own NFT collection last September.
German fashion house Philipp Plein, especially known for its jewelry, started accepting cryptocurrency payments last August. In April, the controversial designer behind the brand, Philippe Plein, predicted that the company would earn roughly $16 million from crypto enthusiasts this year.