Communities that embrace this evolution set themselves on the path to a vibrant economy, strong community culture and environmental stewardship that will ensure visitors and residents can enjoy the destination for years to come.
The rebranding of the organization now known as Travel North Tahoe Nevada is more than a new name and logo. It reflects the organization’s ongoing commitment to leading sustainable tourism initiatives in Lake Tahoe.
To be sure, the organization’s former name—Incline Village Crystal Bay Visitors Bureau—didn’t exactly roll off the tongue, and the initials “IVCBVB” sounded like they might represent an obscure office in the federal government bureaucracy.
While the organization’s branding is new, Travel North Tahoe Nevada is already deeply involved in developing and overseeing efforts to create more sustainable experiences at the destination.
In fact, 10 percent of the organization’s annual budget is now dedicated to sustainability initiatives. And we’re not just talking about sustainability. We are taking action.
Travel North Tahoe Nevada was among the creators of TART Connect, the innovative, free on-demand service that launched last summer. Our organization’s commitment of nearly $400,000 to the program helped provide over 258,000 rides (108,000 in Incline Village and Crystal Bay alone) that reduced traffic and pollution in North Lake Tahoe.
We launched the Traveler Responsibility Pledge, a promise by visitors to visit North Lake Tahoe with respect, responsibility and consideration. Travel North Tahoe Nevada is a founding partner of the Tahoe Stewardship Council, a group of like-minded organizations and individuals with the goal of regional sustainability.
On Independence Day, the eco-friendly SkyShow that wowed viewers with its spectacular aerial effects created by a fleet of drones was a direct result of a community effort led by Travel North Tahoe Nevada. The SkyShow eliminated the noise that disturbs wildlife as well as the pollution — heavy metals, toxic waste — that traditional pyrotechnics show at Lake Tahoe.
We are working closely with area partners to strengthen our community. We understand that our limitless recreation and responsible tourism are the cornerstones of a community’s economy, but we also know that a vibrant, year-round local economy also depends on its entrepreneurs, investment in community infrastructure, and caring careful of its natural resources.
Travel North Tahoe Nevada board members and professional staff are passionate about the organization’s commitment to destination management. More importantly, they bring the skills and experience the community needs to increase high-value visits and provide international leadership in destination management. Travel North Tahoe Nevada combines an understanding of the community’s history with excitement about its vision for the future.
Incline Village and Crystal Bay communities are changing. The addition of the University of Sierra Nevada system to the University of Nevada, Reno, and the flourishing of innovative and entrepreneurial new companies are bringing a burst of energy and the emergence of all kinds of exciting opportunities.
Destination management focused on sustainability will be among the cornerstones of our future. Travel North Tahoe Nevada is excited to move forward under our new brand to preserve and enhance the destination experience for visitors and residents alike.
Andy Chapman is president and CEO of Travel North Tahoe Nevada.