Bloomington, Minnesota September 1, 2015: Build-A-Bear Workshop celebrated the launch of its new store format with a grand opening ceremony today, September 1, 2015 at the Mall of America in Bloomington, Minnesota. A-Bear Workshop’s iconic experience is even more memorable for guests. Sharon Price John, CEO of Build-A-Bear, described the brand’s new look and feel with an updated storefront, a new logo and a seven-foot-tall stand. (Photo by Adam Bettcher/Getty Images for Build-A-Bear)
SAN DIEGO – The revamped Build-A-Bear Workshop has moved into Fashion Valley Mall.
The new store will likely be located on the upper level between Macy’s and JCPenney’s, the local mall said on its website.
Chris Hart, Chief Operating and Experience Officer, said: “We are very excited to be opening a newly renovated store at Fashion Valley Mall and joining this popular shopping destination. “For the past 25 years, the beer-beer experience has had the power to add a little more heart to life in a special setting, and we’re excited to see it continue to come to life in Fashion Valley.”
The Fashion Valley Build-A-Bear area offers a variety of furry friends, accessories and products for kids, youth and adults, along with the popular Heart Ceremony where guests can choose a satin heart, make a special wish and put the heart inside. Their new stuffed animal.
The Build-A-Bear-Do-Your-Own experience includes customers choosing from a variety of stuffed animals, stuffing them with love while participating in a heart ceremony, choosing clothes and accessories, filling out a birth certificate and finally getting their new fur. Friend’s house.
