To help businesses and brands accelerate their growth and win on the continent, Kasi Insight, a decision intelligence firm in Africa, and creative VMLY&R Kenya, a marketing agency, have announced a new partnership to enable brands to win over consumers in a smart and informed manner. Marketing.
The partnership comes at a time when marketing is changing and requires more data to tell stories that connect with consumers in Africa.
To win in the world’s fastest-growing African market, decision-makers must have better visibility into the continent’s economies, markets and societies through the eyes of consumers.
Brands recognize that growth in Africa requires updated, consolidated, improved data, the days of outdated reports are over.
Change is the only constant these days and leaders need local insights at the pace of markets in addition to real-time and relevant data sets.
Unlocking user insights
“As an innovative and forward-looking agency, we want to be more data-driven because our clients demand more from us and consumer data is more valuable than planning, execution and performance management,” said Managing Director Gil Kamami. Creative VMLY&R
Creative VMLY&R and Kasi Insight will work together to unlock consumer insights, co-produce content and build brands in Kenya and later Africa.
In this digital age, acting on “gut instinct” when making practical and strategic decisions is long gone. A deeper understanding of consumers will create incredible innovations and opportunities in Africa.
Review and research brands
Innovative VMLY&R provides a realistic and historically proven demonstration of how brands grow and fail, and the metrics are linked to both current and future financial performance.
Their model allows them to evaluate and analyze brands on equity, loyalty and image dimensions and then prescribe a strategic framework for achieving marketplace success.
“We are excited to work with Creative VMLY&R to bring some of these insights to life in the work they do for brands. This partnership underscores our commitment to empowering business leaders and entrepreneurs to make critical decisions with confidence,” concluded Yannick Lefang, CEO of Kasi Mast.