WGNR is the First Advertising and Marketing Agency to Embrace the Subscription Economy
ORLANDO, Fla., July 26, 2022 /PRNewswire/ — WGNR is the newest advertising and marketing agency founded by president and industry veteran Wagner dos Santos. The agency’s operations began in June of this year after the closure of dos Santos’ former agency, The Wagner Agency. After nearly six years of serving global and national clients and receiving numerous awards, dos Santos felt it was time to close that agency in order to introduce a new advertising agency concept with a different entity and name.
Over the past decade, the subscription economy has grown more than 435%, according to a Zuora report, and businesses of all industry categories have either experimented with or fully adopted the subscription-based model. The COVID-19 pandemic had a huge impact on how quickly this business model has taken off and continues to grow. In 2020, ZDNet reported that 22.5% of companies offering subscription services saw an acceleration of memberships after the pandemic first hit. The same Zuora report titled The End of Ownership found that 78% of adults currently have subscription services.
By closely analyzing this subscription boom over the years, dos Santos identified that advertising and marketing agencies were either not offering subscription services, or those that were did not allow “on-demand” ordering and required additional steps from the customer. A known disruptor and mastermind in the advertising industry, dos Santos began planning the formation of a subscription-based advertising and marketing agency and WGNR was born. As dos Santos explained, “It seemed like an obvious area for agencies to explore, and I was shocked to find that out of nearly twenty thousand agencies across the US, none of them were brave enough to dive in.” Dos Santos continued that “we often educate clients that successful businesses are those that listen to markets and serve consumer demands. So it’s only natural that we want to practice what we preach.”
WGNR describes itself as a full-service advertising agency with experts from around the world. of Orlando agency offers multiple monthly subscription plans for services such as SEO, blog post writing, public relations, social media marketing and paid media at prices suitable for small businesses and startups. Most plans start under two hundred dollars in month. For businesses and brands with average annual revenue over one million dollarsWGNR offers full service solutions and marketing services.
Contact:
Sarah PalmerMarketing manager
***@wgnr.co
407.887.5997
Photos:
https://www.prlog.org/12926236
Press release distributed by PRLog
SOURCE WGNR
