Kolkata, India, August 8, 2022 /PRNewswire/ – Prabha Khaitan Foundation; India, and Grammy Award winner Ricky Cage are excited to announce #ReWear4Earth, a brand new initiative focusing on fashion and sustainability. The initiative was created after Grammy Award winner Ricky Cage tweeted pictures of himself wearing the same outfit on two of the biggest stages on the planet earlier this year – his Grammy Awards in 2016. Las Vegas And on the Cannes Red Carpet with the hashtag #ReWear4Earth.
Prabha Khaitan Foundation, an established non-profit organization Kolkata (India) to help create awareness of sustainable development and of India Ecosystem and Biodiversity, met with the Grammy Award winner and decided to collaborate on this campaign. For decades, repeating outfits for galas and events has been considered a fashion faux pas – encouraging people to change clothes for each event, making clothes ‘single use’. Now is the time to change that narrative. It is time to consider the planet in this formula. Fashion can be trendy more than once. Everyone buys small clothes and wears them often, with pride.
Fast fashion is not always fashion. Especially when we consider the impact on our planet (the fashion industry is one of the most polluting industries on the planet). Toxic textile dyes, cheap materials and high water usage translate into environmental pollution and degradation. In addition, microplastics and chemical pollutants are released from fabrics and find their way into the oceans. Microplastics play a major role in killing over 100 million marine animals and over 1 million seabirds each year. Most fabrics today are not fully biodegradable and end up in landfills or in the oceans.
The Prabha Khaitan Foundation and Grammy Award winner Ricky Cage have asked everyone to wear costumes for different occasions and do their part to reduce the damage to the earth.
Source Prabha Khaitan Foundation