Palem was founded by husband and wife duo Selim and Juliet Barkan to create responsible and desirable collections.
Palem, a clothing and accessories brand, places great value on using unique natural materials or materials made from vegetable fibers, and thus minimizes environmental impact while facilitating future changes.
In their commitment to slow fashion, they speak of listening to the world around them, especially in order to preserve it. Realizing the urgency of change – and in the fashion industry every gesture counts; Green manufacturing processes or social measures for the men and women who make the collections – the brand’s approach adapts to the times and evolves to better solutions every day.
After several years of research and research in the fashion space worldwide, Palem was founded in 2019 by husband and wife Selim and Selim Barken to create responsible and desirable collections.
In the year In 2022, they set up shop in the UAE, followed by other stores in Paris and Singapore and Bali. Their process of selecting materials and their natural collections are part of the brand. To increase the value of each product, the sets are produced in a certain amount.
Palem has adopted a “0 break” policy, which means surplus fabrics and scraps are systematically reused to enhance the presentation. They pay special attention to the fit of the clothes and to the Chinese workshops.
Palem founder and creative designer Juliette Barkan explains how the brand is making a fashion green impact. “Sustainability is in our DNA. We are mindful of the environmental impact of the fashion business and want to do the right thing. From design to distribution, we limit our impact at Palem to four pillars.
The concept of the brand began with the couple’s desire to breathe in their most precious wanderlust, a soft and strong name, with a dream for a palm tree in Indonesia.
Coming from a fashion education background, Juliette studied fashion at the French Fashion Institute, where many of her lessons in the production sector came from. Before her time in Paris, she spent time in Spain where she studied the commercial side of the business.
In the year In 2004, she stayed in China to complete a fashion design course at the Marangoni Institute. Her stay in Shanghai spanned 15 years, which is where Palem’s idea came to life. The company manufactures its collections in workshops located in Shanghai.
“Often misjudged, China has a unique expertise that is often undervalued. Originally a country with an ancestral textile culture, China today is in the midst of industrial, environmental and social changes. The working conditions of Chinese workers have changed dramatically in the past 10 years. Labor shortages “Now it obliges manufacturers to ensure good working conditions and fair wages for their workers. We have audited our factories and supported them, including compulsory insurance for wages, working conditions and environment,” she added. Working on DNA, communication, distribution and social network.Management in collaboration with the wider brand team globally.
Palem offers shopping bags made of reusable cloth instead of plastic bags, ships orders in boxes made of reusable paper, adopts organic cotton at the core of its collection and supports natural materials – among other green standards.
Doesn’t all this make buying from them more expensive from the consumer’s point of view? Although Juliet agrees, she points to other factors that account for the additional cost.
“Yes, it is more expensive than traditional fashion, but the quality depends on the choice. Sustainable fashion and current fashion are diametrically opposed. It is for environmentalists and ‘hippies’. Sustainable fashion has a drab image where the options are limited to cotton, hemp and linen. .We fully believe that to attract customers to sustainable fashion you need to be attractive, trendy and contemporary.With material development and certifications of environmental and social standards in our factories in Palm, this is now achievable.
Asked what is the biggest obstacle to change in the industry, she said, “In recent years, many companies have adopted ‘sustainable fashion’ as a marketing tool and there has been a lot of ‘greenwashing’. It is too late to act, but it is also too late to start. However, nowadays it is difficult to avoid the environmental impact of the fashion business.
Juliette believes that fashion expresses the mood of individuals, society and the times. It’s not just clothes or accessories, it’s a reflection of our society; And certainly a means of expression for both designers and consumers.
“On the design side, the sustainable fashion approach is focused on the choice of materials,” he said, highlighting how design can be affected when it comes to adapting sustainable ways. Textile manufacturers are expanding their use of sustainable materials, starting with recycled materials (polyester, silk, wool) and developing environmentally friendly materials such as viscose.
Several years ago, the options were quite limited and very basic, which discouraged designers from going with this approach. But she feels there is a huge boom in expensive materials with a more sophisticated finish.
“The cost of naturally sustainable materials is 20 to 30 percent higher, but that’s part of the process. This strategy allowed us to connect with workshops in India that specialize in plant-based natural dyes, which allowed us to explore new production techniques,” she explained. .
Palem is fueled by Crop’s personal love for travel, style, and especially the ideology of endless summer. She wanted to bring to life a concept that would make people feel like summer never really ends.
“I believe it’s important to look good and feel good in our clothes and with prints of terracotta, ochre, ecru and eucalyptus, all mixed with eco-friendly materials, one can achieve that.”