In the ever-evolving world of branding and marketing, one company stands out for its commitment to a purpose-driven strategy: Ask Your Why. Founded by Rushabh Shah in 2024, AYW isn’t just an agency – it’s a revolution. More than a business, it’s a philosophy that transcends the controversial what and how of branding, diving deep into the powerful why that drives impact and innovation.
At AYW, the belief is simple: A brand’s purpose is what sets it apart in a crowded marketplace. And it’s not just a marketing buzzword—it’s the core of every campaign, strategy, and design they create.
Rushabh Shah: A Visionary Leader
Rushabh Shah , the founder of Ask Your Why, brings over seven years of experience in branding, marketing, public relations, and communication. Throughout his career, Rushabh has worked with some of the most recognized names in various sectors, including P&G, MTV, Bharat Serums and Vaccines, and more. His expertise spans luxury fashion, healthcare, ed-tech, NGOs, and creative industries, giving him a deep understanding of what it takes to craft impactful brand identities that resonate.
Inspired by Simon Sinek’s book Start with Why during his college years, Rushabh began to question the status quo of the branding world. In his experience, too many campaigns and strategies were created with no deeper purpose, leading to marketing that felt disconnected. This realization sparked the idea for Ask Your Why, an agency where the focus is on uncovering a brand’s core purpose and translating it into effective strategies and design.
Bridging the Purpose Gap
Brands approach the “what” and “how” but often overlook the “why” – and without this clarity, campaigns often feel superficial and struggle to build genuine connections with their audience. Ask Your Why was born to simplify this practice.
Research shows that consumers are more likely to trust and remain loyal to brands that have a clear sense of purpose, yet many businesses struggle to articulate theirs. AYW’s mission is to bridge this gap, helping companies discover their “why” and turn it into authentic strategies and stories that truly connect.
Services That Transform Brands
Ask Your Why specializes in four core services that elevate brands with purpose:
- Branding (Visual and Brand Identity)
A brand’s purpose is thoroughly explored at AYW, ensuring alignment with its core values before any visual identity is created. Every step, from naming and logo design to visual storytelling, is approached with precision and intent. - Social Media Marketing
In the age of fleeting trends, AYW creates social media strategies that go beyond surface-level virality. They focus on long-term, purpose-driven storytelling, using creative strategies like AI-enhanced reels to align every post with the brand’s mission. - Packaging
AYW brings a brand’s essence to life through functional and visually striking packaging. Packaging is an extension of a brand’s story, and at AYW, it’s carefully designed to leave a lasting impression on customers. - Video Production & Editing
Crafting captivating brand videos, reels, and ad campaigns, AYW combines creativity with purpose, ensuring every visual tells a story that resonates with the target audience.
What sets AYW apart is their unwavering commitment to purpose. They go beyond offering services – they become true partners, immersing themselves in the “why” behind every project. By aligning strategy with emotion, they create results that not only achieve business goals but also forge meaningful connections with consumers.
Overcoming Challenges and Building the Brand
Like any entrepreneurial journey, building Ask Your Why came with its own set of challenges. From managing multiple roles to scaling the business, Rushabh faced many obstacles. However, the support of his family and friends, as well as his firm belief in the mission, kept him moving forward.
One of the most significant challenges was overcoming the label of being just another agency. Rushabh saw AYW as a partner in the success of brands, not merely a service provider, and that distinction continues to drive the company today.
Another turning point came when the agency started receiving referrals organically, without spending on advertising. This form of recognition validated AYW’s unique approach and reaffirmed its position as a trusted partner for brands that value purpose-driven strategies.
A Culture of Purpose and Balance
At Ask Your Why, the company culture is rooted in collaboration, respect, and a commitment to work-life balance. Ideas flow freely across all levels, and the team is encouraged to contribute to both internal processes and client strategies.
Importantly, AYW prioritizes a balanced life, ensuring that employees have time to recharge and bring their best selves to work. This culture of respect, purpose, and continuous improvement makes AYW not only a great place to work but also a company that creates work with real meaning.
The Future: Purpose-Driven Global Expansion
Looking ahead, Rushabh envisions Ask Your Why as a leading international agency that helps brands discover their “why” and create meaningful, long-lasting connections with their audiences.
Over the next five years, AYW plans to expand into markets such as the UAE, Europe, and the USA, continuing to create purpose-driven brands that inspire and connect.
Advice to Aspiring Entrepreneurs
For those considering entrepreneurship, Rushabh’s advice is simple but powerful: Start now. Don’t wait for the perfect moment or the perfect idea. The key is to begin, even if it’s just a small step. The purpose will follow as you take action. As Rushabh puts it,”15 minutes of doing is always more valuable than 15 days of overthinking.”
In Conclusion
Ask Your Why: Strategy & Design isn’t just a branding agency—it’s a movement built on purpose. From creating meaningful brand identities to delivering social media strategies with depth, AYW is redefining what it means to build a brand.
By focusing on the “why” behind every business, Rushabh Shah and his team are helping companies not only stand out but also leave a lasting impact on their audiences. And in a world full of noise, that’s exactly what makes the difference.
For more information, visit www.askyourwhy.com or connect with them on LinkedIn .
