In a world where modern life is a whirlwind of work, family, and personal commitments, self-care often takes a backseat. Enter Cleome, a skincare brand founded by Garima Rajput that’s revolutionizing beauty routines with its simple, accessible approach. With products designed to cater to all skin types, Cleome is more than just a skincare brand—it’s a movement to help people embrace self-care, even amidst their busiest days.
Founder’s Journey: From Banker to Beauty Entrepreneur
Garima Rajput’s career path might not scream “skincare entrepreneur,” but her journey is a testament to how passions can evolve into successful ventures. A former banker and corporate trainer, Garima’s professional background is rooted in structure, discipline, and strategy. Yet, her true calling was always in beauty, nurtured since childhood through her passion for skincare.
“Since I was young, people would compliment my skin, and I always took pride in it,” Garima says. “I used home remedies and natural skincare practices that made me feel good about myself.” However, juggling a corporate career while raising a child as a single parent left little time for these rituals. The realization was clear: self-care needed to be simpler, quicker, and more accessible.
The Spark Behind Cleome
Garima’s life and career collided when an opportunity to start her venture presented itself. It was this moment that ignited her vision for Cleome—a skincare line that simplified beauty routines without compromising on quality or efficacy.
“I wanted to create something meaningful—a simple, effective skincare solution for people who are busy fulfilling daily duties but still deserve to feel confident and cared for,” Garima explains.
The Mission: Making Self-Care Simple and Inclusive
At the core of Cleome’s mission is a desire to make skincare an essential yet manageable part of everyone’s life, no matter how hectic their schedules may be. The brand’s guiding principle is simplicity—easy-to-use products made from high-quality ingredients that suit all skin types.
“We focus on creating products that are both easy to use and inclusive,” says Garima. “Our Vitamin C Serum, Pure Hyaluronic Acid Serum, Sunscreen SPF 30+, Anti Acne Face Wash, and Skin Brightening Cream are designed for people who want effective skincare but have little time for complex routines.” Each product is carefully formulated to ensure that it’s clean, conscious, and transparent—catering to consumers who are increasingly concerned about what they’re putting on their skin.
Cleome’s Unique Selling Proposition (USP)
What sets Cleome apart from the countless skincare brands flooding the market today? For Garima, it’s the brand’s emphasis on effortless simplicity and universal appeal. While the skincare industry can be overwhelming with its array of products, Cleome aims to cut through the noise by offering products that are straightforward and effective for all skin types.
“Skincare doesn’t need to be complicated,” Garima explains. “We’ve stripped away unnecessary steps and ingredients to make it easier for our customers to take care of themselves.”
Challenges: Overcoming Saturation in the Skincare Market
Like many entrepreneurs, Garima faced the challenge of breaking into a saturated market with well-established brands. Competing for customer attention in such a crowded space was no small feat, especially as a new entrant with no co-founder or early team to lean on.
“It was difficult to carve a niche and gain visibility,” she admits. “I had to be strategic. I started with storytelling, sharing my personal journey and the brand’s mission. Social media, influencer partnerships, and customer testimonials became invaluable tools for building trust and spreading awareness.”
This approach paid off. Garima’s commitment to connecting with consumers on a personal level resonated, and Cleome quickly gained traction. Word-of-mouth referrals began to pour in, solidifying the brand’s reputation as one that truly cared about its customers’ well-being.
Milestones and Achievements
Garima’s proudest moment came when customers began to share how Cleome’s products had positively impacted their lives.
“The heartfelt feedback from customers who shared how Cleome had enhanced their self-care routines and confidence was deeply rewarding,” she says. “Knowing that we’re making a tangible difference in people’s lives is why I do this.”
In terms of milestones, Cleome has seen steady growth, fueled by a loyal customer base and increasing brand recognition. But for Garima, the journey is just beginning. “Our journey has just started, and we have a long way to go,” she says with a smile
The Road Ahead: Cleome’s Vision for the Future
Looking ahead, Garima has clear ambitions for the brand. Over the next five years, Cleome plans to expand its product line, reach international markets, and strengthen its community of loyal customers.
“We want to continue to innovate and offer personalized skincare solutions that speak to individual needs,” Garima shares. “There’s also a growing demand for cruelty-free and eco-friendly products, and we’re committed to meeting those expectations.”
Cleome’s future roadmap also includes diversifying its product offerings and scaling operations to cater to a global market, as Garima envisions the brand becoming a household name in skincare.
Advice for Aspiring Entrepreneurs
Garima’s advice for those embarking on their entrepreneurial journeys is rooted in resilience and authenticity.
“Start with passion, embrace failure, and get to know your customer inside and out,” she advises. “Don’t be afraid to take risks, but always be authentic in your approach.”
She also emphasizes the importance of marketing and brand building early on. “I wish I had focused more on marketing and brand building from the start. Test your distribution channels early, and listen to your customers’ feedback,” she reflects.
Conclusion: A Brand Built on Purpose
Cleome is a prime example of how personal experiences and a genuine passion for a cause can fuel a successful startup. Garima’s journey from banker to beauty entrepreneur highlights the power of resilience, simplicity, and authenticity in business.
As Cleome continues to grow and innovate, it remains committed to its mission of making self-care accessible to all, no matter how busy life gets. With a focus on inclusivity, quality, and customer satisfaction, Cleome is poised to leave a lasting mark on the skincare industry.
Follow Cleome’s Journey
To learn more about Cleome’s products or stay updated on the brand’s journey, visit www.cleome.co.in or connect with Garima Rajput on LinkedIn.
