When it comes to SEO, are the teams within your organization communicating effectively?
Or do they seem to be working on their own island?
How do you keep everyone informed as the digital landscape continues to change?
Let’s start with something everyone in the silos understands: online discovery is essential to achieving your business goals.
Getting found on SERPs involves a comprehensive SEO strategy that touches all aspects of the website and involves every team involved.
On July 27th, I moderated a webinar by Patrick Reinhart, VP of Digital Strategy and Customer Success.
Reinhart shared how you can bring your team together to catch SEO issues before they hurt your rankings – and your bottom line.
Here is a summary of the webinar.
To access the entire presentation, complete the form.
How silos affect growth
SEO is a team sport; you know that.
You also know the main problem here – not everyone knows they are on a team.
Furthermore, executives say that SEO takes a lot of time, but you know that SEO doesn’t take a lot of time – organizations take a lot of time.
Most of the time, SEO teams struggle to get buy-in from groups and leads. With silos and no executive buy-in, it will be challenging to grow your company.
A long story short:
- Silos = Flat growth.
- No silos = High growth.
Don’t allow silos to form within your company when you are a leader.
Conductor surveyed hundreds of how long it takes flat-growth vs. high-growth companies to publish a new web page, change a title tag, and change the meta description.
[Here’s what their surveys found] Access the webinar now →
How organizational agility can break down silos and accelerate success
It was discovered that 72% of the things people do are just optimizations for day-to-day operations.
Conductor, July 2022When your company slows down for these day-to-day tasks, you stand a chance of losing business to competitors who are faster at ideation, creation and implementation.
That’s why organizational skills it is so important for SEO.
[See what agile organizations can achieve] Access the webinar now →
So who should listen to this? Which teams should you focus on first when breaking silos?
The 3 teams you need to run a successful campaign
In order to run a successful campaign and start thinking about organizational readiness, it’s important to break down the walls that separate these three important teams:
Conductor, July 2022So today, we’re going to find out how to get the individuals in these separate silos to come together for success.
[Find out where most enterprises are failing] Access the webinar now →
How to end the silo mentality and increase business agility
1. Embrace reality.
Be honest and assess whether you are a flat growth or high growth company.
2. Talk to each other.
One of the biggest wins you can get is meeting people and building relationships with them.
Make sure you understand their level of understanding and be the teacher.
You have to educate.
3. Send out reports and make sure people read them.
Send reports at a regular pace and make the visuals easy to understand.
[Find out the different reports content and web folks need to create] Access the webinar now →
4. Evangelize from within.
Most people don’t know what all this means, so teach them. Educate the company through:
- Walking stakeholders through reports.
- Lunch reception and lesson.
- Giving credit to people who do a good job.
- Deliberately finding time for education.
5. Celebrate wins publicly.
Tell people they are doing a good job.
Highlight stories via email/video, include them in key department updates, or even create swag they can display!
6. Encourage friendly competition.
Gamify the experience!
Reward the top performing content on the web, who handled the most tickets, or other easy and cost-effective ways like free lunches, gift cards, and happy hours!
7. Elimination of process inefficiency.
Look for inefficiencies in your processes and eliminate them.
[Learn More] Access the webinar now →
8. They chase people.
Be persistent, consistent, attentive and annoying.
Once you start the conversation and other teams see how easy it is, they’ll understand how important it is to the business.
Ultimately, the goal is to create content and experiences that capture the hearts and minds of your customers. Once you do this, the search engines will follow.
The only algorithm that matters is the needs and wants of your customers.
You need to build systems that facilitate teamwork so that your organization is agile, enabling you to connect with your users for long-term success.
[Slides] 8 ways to end the silo mentality and increase business agility
Here is the presentation:
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Getting Started in SEO: The 10 Things Every SEO Strategy Needs to Succeed
Looking to start an SEO strategy for your business? Learn the ten things every SEO campaign needs to succeed.
Image credits
Featured Image: Paulo Bobita/Search Engine Magazine
