The kids are going back to school, but they’re not the only ones reading new books! I’ve been adding a lot of new books to my shelf (and my Kindle) and especially love reading books by influencers and marketers. From essential insights into the industry to behind-the-scenes memories of creators who lived through the evolution of social media, these are 5 reads to add to your fall homework list, proto!
Jessie Dupree is a fashion influencer from way back when we called them bloggers, so you know she’s experienced the full spectrum of living on social media and turning influence into a business. her new memory, Back myselfShe takes you behind the Instagram filters, sharing Jessie’s life and the lessons she’s learned along the way. As someone who works in the influencer industry, I know how easy it is to get carried away by the picture-perfect presentations we see on social media and forget what’s underneath, but Jesse’s book does a fantastic job of taking you deep, with many relevant life lessons along the way.
Julie Solomon is the definition of an unstoppable business woman, so it’s worth writing a guide to becoming one! Business coach and host The influential podcast (My episode with Julie here), Julie has seen it all and knows her way around business negotiations, confidence and more. Find what you want It offers lessons on finding purpose, setting boundaries, making dreams come true, and ultimately achieving the life you want. It’s a must-read for women, no matter what industry they work in.
With the proliferation of social media, we all find ourselves starving for validation and the approval of others perhaps more than ever. While it makes us feel good to see those little red hearts light up in the picture, it can also make us feel inadequate, and make us compare ourselves to others who seem more successful, prettier, more…human. Health. If you find that social media has made you imperfect, or you’re looking for validation in the real world, Susie Moore’s book may be just the thing to help you focus your energy and remove yourself from the constant comparison.
This book is basically the closest thing the influencer marketing industry has to a guidebook, and I encourage influencers, managers, and brand reps to read it. Brittany Hennessy worked as a social media strategist and senior director of digital media influencer strategy and talent partnerships at Hearst Magazines, and experienced the world of influencer marketing in the fashion and beauty industries as seen. From building an audience for the first time to turning a social following into a full-fledged business, Brittany’s book offers fascinating insights into the world of influencers.
If you’re looking for equal parts charming coffee table book and insightful book The world of style by Aimee Song is for you. Amy is one of the top fashion influencers around, and has spent over a decade sharing her stylish life on the ‘gram. She shares 500 of her favorite looks in this book, explaining details about her life, inspirations, favorite places and more. This will inspire you to make a killer outfit, plan your next international adventure, and dream.