160over90 marks his debut for DKNY since he began working with the brand earlier this year. The campaign will run globally across social, OOH and in-store.
‘I Feel Today’ supports the iconic brand’s mission to create an emotional connection with the youth of tomorrow through self-expression and fashion.
160/90 and DKNY used the power of the Endeavor network to enlist four unique influencers: Quanah and Miles were styled and captured by IMG Models, with photography and video distributed by Art + Commerce and styling handled by The Wall Group.
Each individual featured in the campaign has a very different personality and style, displaying a wide range of emotions throughout the campaign. Kunana, for example, is known for shedding light on indigenous cultures and is fast becoming a fashion icon. Sunflower Bean Band lead singer Julia Cummings brings a raw intensity that reflects the energy of the city. Yendry gave us a soulful vibe and Miles showed everything from gritty to pure athleticism.
About the talent
Miles Chamley-Watson – A British-born American who moved to NYC at the age of 10, Miles is a right-handed foil fencer with a long list of accolades, including being an Olympic bronze medalist. Keeping an eye on style on the runway. (Instagram handle: @fencer)
Yendry Fiorentino – Born in the Dominican Republic and raised in Italy, Yendry is a Latin singer and songwriter who was featured in a Billboard article as a Latin artist earlier this year, and her fashion style is a reflection of her music that stems from her own life experiences. (Instagram handle: @yendry)
Julia Cummings – Raised in NYC’s East Village, Julia is not only the vocalist and bass player of Brooklyn-based band Sunflower Bean, but also a political activist who has modeled in several global fashion campaigns. (Instagram handle @juliacuming)
Quannah Chasinghorse – Found in the 2020 Teen Vogue Top 21 Under 21 and attended the Met Gala earlier this year, Quannah is a fourth generation land ranger for the Arctic National Wildlife Refuge and has a long list of accomplishments at the age of 17, sitting on the International Gheechin Youth Council. (Instagram handle: @quannah.rose)